Yale University
Цифровые медиа в сфере здравоохранения
Yale University

Цифровые медиа в сфере здравоохранения

Saad Omer

Instructor: Saad Omer

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

5 assignments

Taught in Russian

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There are 5 modules in this course

Анализ поведения является основой, на которой строится стратегия будущей кампании. В этом модуле участникам будет предложено сформулировать идеи кампании, которые они затем смогут использовать в течение всего курса.

What's included

8 videos4 readings1 assignment1 peer review1 discussion prompt

Понимание того, на какие главные факторы нужно обратить внимание при разработке стратегий, ориентированных на конкретную целевую аудиторию.

What's included

13 videos5 readings1 assignment1 peer review1 discussion prompt

Учащиеся поймут, какой контент (как органический, так и продвигаемый) является наиболее эффективным с точки зрения отраслевых стандартов, и начнут применять рекомендации по созданию креативов для онлайн-кампаний в сфере здравоохранения.

What's included

13 videos9 readings1 peer review

Узнайте, как разрабатывать стратегии цифровой коммуникации, и подумайте над тем, как достичь оптимального эффекта в рамках бюджета, чтобы с уверенностью проводить кампании!

What's included

10 videos6 readings1 assignment1 peer review1 discussion prompt

Реальные цели и ключевые показатели эффективности при ведении кампаний, направленных на достижение социальных и поведенческих изменений на практике.

What's included

11 videos4 readings2 assignments

Instructor

Saad Omer
Yale University
10 Courses13,606 learners

Offered by

Yale University

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