Introduction to Digital Transformation Part 2

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University of Virginia Darden School Foundation

Introduction to Digital Transformation Part 2

This course is part of IBM & Darden Digital Strategy Specialization

Instructors: Rajkumar Venkatesan

7,943 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

193 reviews

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

193 reviews

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments

Taught in English

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This course is part of the IBM & Darden Digital Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to

Data is key to digital transformation. In this module, you’ll learn how to build out your core digital infrastructure, a critical component of your digital transformation stack. By the end of this module, you'll be able to explain the impact of cloud computing on business processes, consider how to leverage cloud computing to store and share data, list requirements for data integrity and security, and learn how to organize the IT function to collect and store data efficiently.

What's included

9 videos1 assignment

9 videos Total 41 minutes

Digital Infrastructure 1 minute
Traditional Coca-Cola Business Model 3 minutes
Digital Coca-Cola Business Model 3 minutes
Cloud Computing 6 minutes
Data Integrity 6 minutes
Digital Platforms 5 minutes
Digital Platforms Case Studies 3 minutes
Cyber Security Interview 7 minutes
IT Leadership Interview 7 minutes

1 assignment Total 30 minutes

Digital Infrastructure 30 minutes

Change as a constant has never been truer than with digital transformations. In this module, we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.

What's included

9 videos1 assignment1 plugin

9 videos Total 29 minutes

Introduction - Digital Technologies 1 minute
Big Data and the Shift to the Cloud 7 minutes
Take a Guess... 0 minutes
Artificial Intelligence and Machine Learning 4 minutes
Blockchain 3 minutes
Data Science 4 minutes
Wisdom of Crowds 4 minutes
Internet of Things 3 minutes
Additive Manufacturing 3 minutes

1 assignment Total 30 minutes

Digital Technologies 30 minutes

1 plugin Total 15 minutes

Did You Guess Correctly? 15 minutes

Data and analytics affect every facet of an enterprise; in fact, digital technologies and infrastructure are transforming the function of virtually every business function from marketing to finance to HR. In this module, we’ll explore the impact of digital technology on a range of business functions. You will see how these functions are being transformed, creating new opportunities and challenges.

What's included

9 videos1 assignment

9 videos Total 57 minutes

Introduction - Digital Business Functions 1 minute
Digital IT 9 minutes
Digital Marketing 8 minutes
Digital Finance 9 minutes
Digital Operations 6 minutes
Digital Communications 12 minutes
Digital Policy 6 minutes
Digital HR 5 minutes
Key Takeaways - Digital Business Functions 1 minute

1 assignment Total 30 minutes

Digital Business Functions 30 minutes

In this module, you'll have the opportunity to engage in a case study, which is a method of teaching popular at many business schools. First, you'll read an article and learn how the case based method of learning works, and then you'll be able to practice your new skills on the Waymo case, written by Professor Mike Lenox.

What's included

2 readings

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Instructors

Instructor ratings

(65 ratings)

Rajkumar Venkatesan

15 Courses 507,011 learners

Offered by

University of Virginia Darden School Foundation

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Reviewed on Sep 28, 2023

The lessons provided good examples to grasp the essence of the content presented.

Reviewed on Oct 11, 2025

very good course about digital functions, technology, business and value creation perspective. Very insightful and good learning experience

Reviewed on May 31, 2025

A few of the lectures took a deep dive that might be a bit irrelevant to the entire subject of the course

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.