Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
This course is part of the Leading the Modern Day Business Specialization
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About this Course
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Skills you will gain
- Technology Disruption
- Digital Trends
- Competitive Lifecycle
- Digital Strategy
- Strategic Management
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
How Technology Changes Business
The Mechanics of Disruption
Digital Trends Past and Future
Your Path to Digital Transformation
Reviews
- 5 stars81.35%
- 4 stars16.31%
- 3 stars1.60%
- 2 stars0.34%
- 1 star0.37%
TOP REVIEWS FROM DIGITAL TRANSFORMATION
A very informative and in-depth knowledge about modern day requirements and how to meet them while growing your business to meet the demands of the customer and reach business satisfaction.
very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help in summarizing the knowledge / lessons per module.
One of the most detailed courses I've studied here in Coursera. I never thought that Digital Transformation would be that broad encompassing multiple fields from Business Strategy to Design Thinking.
Wonderful experience of getting to learn about the Digital transformation / trends & to be introduced to the newer technologies that can potentially change the world we live in - now & for
About the Leading the Modern Day Business Specialization

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