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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,206 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

JR

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AZ

Nov 9, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

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26 - 50 of 223 Reviews for Drug Commercialization

By Philip L

Jan 1, 2017

This is an excellent course. It has input from leading industry experts that make it relevant. There is an attempt to make reference to EU and some other global statistics. But this is a course focused on the USA industry. However, many concepts and theory are valid globally.

By Mohammad H A

Aug 28, 2019

It was a very effective online course that helped me gain some valuable knowledge about drug discovery, development and commercialization. I recommend it to all pharmacists to follow such kind of courses so as to improve their professional career.

By IRAMPA E

Apr 27, 2021

wow wow

it was wonderful to go through all this course subchapters, were very educative, understandable and easy to follow.

i appreciate everyone, our professor who took their time to rteach us and develop as in knowledge.

many appreciation!

By ZIA U

Sep 15, 2020

I learned much in this course.

I learned how to start a pharma business .

I learned drug commercialization.

Although the professors were very good and my experience with them is very great .

Thanks Coursera for that opportunity.

By Jessica B

Jun 13, 2020

I learned so much from this course - as a marketer transitioning to healthcare specific marketing, this is a must-take course! I would love to see some of the lectures updated based on recent develoments/threats to the ACA!

By Rhoda I

May 10, 2022

This course is well structured and the facilitators go the extra mile to explain important points. Overall, it is a great course for students of pharmacy and pharmaceutical sciences or those who work in the pharma industry.

By Alan S

Jul 12, 2020

The course has a wide look of the pharma industry and it´s very usefull to people that works in differents areas of that industry. The only low thing it´s that has some years and some things changed since thar.

By Eirini A

Feb 20, 2021

This course was another great another great addition within the specialization of Drug Develpment, that provided information from a different perspective with specific data and numbers relating to medicines.

By Abi B

Aug 9, 2023

This DDC Course was absolutely brilliant!

I enjoyed every moment of the sessions, thank you to Dr Ettouati and his team for a brilliant coursera course on Drug Discovery, development and commercialisation

By Jose R

Jan 8, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

By Andrés F M Z

Nov 10, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

By Julián G A

Feb 1, 2019

Great course with well prepared lecturers and content. It accomplishes the goal of giving a better understanding of the process of Drug Commercialization with specific examples

By Morongwa

Apr 3, 2020

I thoroughly enjoyed this course! I enjoyed every single one of the topics / modules, except for one, which I felt was a little haphazard in its presentation.

By Sushmit G

Aug 22, 2020

This is a great course on drug commercialization. However it would have been better if it was updated according to recent scenario in drug commercialization.

By Praveen W

May 31, 2020

Brilliant course. Each topic covered was well taught and easy to follow. Great overview of commercialisation in the pharmaceutical industry. Thank you!

By Hikmet H A

Dec 28, 2021

This course provided me to look to the pharmaceutical industry with a broader perspective. Thank you to the course organization and all the speakers.

By Flor D L A M T

Nov 14, 2020

I encourage everyone who works in pharma and biotech, even if is or not a health sciences professional/student, to take this course. Is simply great.

By Pedro H

Aug 27, 2017

It was really helpful as a peson with a backgound on biochemistry but so little knowledge in the commercial side of pharma. Definitely recommended.

By Nguyễn T O

Apr 14, 2020

This is a useful course. It bring me a lot of knowledge about pharmaeconimics, about big pharma companies around the world that I have ever known.

By Arun K

Nov 25, 2019

Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.

By kayde z

Sep 7, 2019

This course is very helpful. It's so attractive to me, who previously has purely scientific background but have a huge enthusiasm in business.

By Zayanah T

May 24, 2020

The lecturers were clear in their explanations which were robust and comprehensive. Lecture material covered was interesting and informative.

By Ravi K R J

May 12, 2020

It is more suitable for Marketing team of Pharma & biotech Industry rather an Academicians but feeling happy by earning certificate

By Radwa A E

Oct 25, 2019

Great Learning opportunity and content, hope to see and find more courses on pharmaceutical development and regulatory requirements

By Farabi S S

Sep 3, 2020

As a beginner Pharmacy student , this course will gonna highly help me in study ....

So ,, thanks Mentor ....

Best of luck ....