Chevron Left
Back to Drug Commercialization

Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

634 ratings
122 reviews

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (, Drug Development ( and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews


Jan 08, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.


May 13, 2020

Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.

Filter by:

26 - 50 of 122 Reviews for Drug Commercialization

By Pedro H

Aug 27, 2017

It was really helpful as a peson with a backgound on biochemistry but so little knowledge in the commercial side of pharma. Definitely recommended.

By Nguyễn T O

Apr 14, 2020

This is a useful course. It bring me a lot of knowledge about pharmaeconimics, about big pharma companies around the world that I have ever known.

By Arun K

Nov 25, 2019

Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.

By kayde z

Sep 07, 2019

This course is very helpful. It's so attractive to me, who previously has purely scientific background but have a huge enthusiasm in business.

By Zayanah T

May 24, 2020

The lecturers were clear in their explanations which were robust and comprehensive. Lecture material covered was interesting and informative.

By Ravi K R J

May 12, 2020

It is more suitable for Marketing team of Pharma & biotech Industry rather an Academicians but feeling happy by earning certificate

By Radwa A M A E

Oct 25, 2019

Great Learning opportunity and content, hope to see and find more courses on pharmaceutical development and regulatory requirements

By Levan C

Jan 08, 2019

A very nice introduction to "Drug commercialization". Lectures are given by experts of the field with real-world examples.

By Sanjida Z

Jun 20, 2020

Its an awesome course i think. I learn a lot from this course. I am sure, it will help me in my pharma career. Thank u.

By Fathima R

Jun 15, 2020

I had a great time learning. In fact, I am thankful to all the instructors who made it easy to understand the concepts.

By Wong Y J

Jul 20, 2020

Clear, focused course that gives even non-pharmacy/business students insight into the drug commercialisation process

By Jack T

Jan 15, 2018

LOVE THIS COURSE!!! Exactly what I was looking for, a good overview of commercialization strategy in biotech.

By Dr.V.Padmavathi

Jul 10, 2020

Its an Excellent course for the people who are going to Invent New drugs to the present Covid -19 pandamic.

By Tirth A

Aug 03, 2020

very helpful, interesting and knowledgeable. Explained in a way which is easy for students to understand.

By Elif

Feb 08, 2018

Great course with the introduction of all needed concepts to guide through business concepts of Pharma!

By Faisal N K

Oct 06, 2019

Excellent course! Gives a comprehensive overview of Drug development and commercialisation process.

By Teertha U I

Jun 14, 2020

The course is very well prepared. It is delivered by professionals and teachers brilliantly.

By Muskan k

Jun 01, 2020

I liked this course , This would help me in pharmaceutical industry and also my acedemics.

By Siddharth R

Feb 15, 2019

Apt and precise. Gives you a holistic understanding of the drug commercialization process.

By Jeanne S

Apr 06, 2020

Thank you, this course verified knowledge and added value for me to the overall process.

By Nassim R

Sep 20, 2017

onboarding to discover the US and EU market, very few examples on Pharmerging countries

By Stacey K

May 14, 2017

enjoyed discussion of recent changes in the regulations and relevant cases in mergers.

By Ahmed B

May 12, 2020

Thank you for this training, it is really very interesting and motivating.cordially.

By hamdi k

Apr 19, 2020

Since it was my first experience in that platform, it was so wonderful and exciting

By Brandon L

Apr 05, 2017

I learned a lot of new information that will be helpful in my future career path.