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Learner Reviews & Feedback for Behavioral Finance by Duke University

3,922 ratings

About the Course

We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions? Behavioral finance is the study of these and dozens of other financial decision-making errors that can be avoided, if we are familiar with the biases that cause them. In this course, we examine these predictable errors, and discover where we are most susceptible to them. This course is intended to guide participants towards better financial choices. Learn how to improve your spending, saving, and investing decisions for the future....

Top reviews


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Need someone to respond if we have doubts

Include reading materials too for further reference

Too much of overlap between video and text content, Need to differentiate both


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This was a great course and I love digging deeper into the behaviors that drive finance. I did feel though, that there was somewhat of a disconnect from the material to the quizes.

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276 - 300 of 999 Reviews for Behavioral Finance

By Hinesh V

Nov 18, 2021

New concepts require review multiple times. I found the course interesting and challenging.

By Hussein K

Jun 22, 2019

great course; very relatable and teaches you a lot about the real world. Extremely helpful.

By עומרי ב

Feb 1, 2022

that course was very usefull for me.

i feel taht i learn alot ftom it.

thank you very much

By Jorge A C D l C

Jul 16, 2020

Really interesting and funny approach to better understanding of human and society biases

By Ted T

Feb 11, 2017

The best finance class I have ever taken! So easy to understand with many vivid examples

By hoor s

Jun 18, 2023

I truly enjoyed this course

The course was very comprehensive and easy to understand.

By Hemang T

Nov 10, 2020

Excellent opportunity to learn human behaviour and its correlation to how they invest.

By Ramon

Aug 27, 2017

Really great course! Very well put together and easy to understand. Thank you so much!

By Isaac S

Jun 10, 2023

this is such an amazing course because it has given me skills that I was looking for.

By Daniel T N

Jun 12, 2022

A very insightful course that covers a wide scope of Behavorial Finance, very useful.


Jan 10, 2021

Exceptionally good course which helps me to understand Investor behaviour accurately.

By Hamidreza I

Aug 19, 2022

It was a great and useful course. I hope I can participate in other Coursera courses

By Juan P D

Apr 19, 2021

I recommend this course to get started in the fantastic world of behavioral finance.

By Paul S

Apr 12, 2022

Excellent description of the cognitive biases.

Excellent real life examples of each.

By Milton S

Nov 10, 2018

Very useful not only to money matters, but for life in general and decision making.

By Leonardo C d J

Sep 17, 2020

An excellent course taught by an excellent professor from an excellent university.

By Ahmet

Aug 2, 2021

I have really enjoyed this course and suggest all who are into financial markets.

By Niraj J

Jun 20, 2020

Super informative, great lectures and notes, 100% would recommend to a colleague.

By Attila K

Apr 13, 2020

Great introductory course to BF. I will recommend it to all my colleagues.


By Katarina O

Jul 30, 2022

very informative, and really interested me in behavioural aspects of economcis.


Nov 2, 2022

It's an insightful, and enabling experience studying such an enriching content.

By Eraldo P P J

Jun 4, 2021

Excellent course. Very well taught, with clear and precise content. I recommend


May 17, 2020



Jan 28, 2021

Nice experience. But still I think I didn't manage these knowledges perfectly.

By Deleted A

Apr 19, 2020

Learnt a bunch of new tools to analyse the stock market conditions even better