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Back to Effective Sales – An Overview

Learner Reviews & Feedback for Effective Sales – An Overview by Fundação Instituto de Administração

4.6
stars
167 ratings
64 reviews

About the Course

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development....

Top reviews

ON

Apr 14, 2020

Am very pleased with all the selling skills i have acquired from this course and i can proudly say that i feel more confident to embark on my sales career

SL

Mar 20, 2020

This course gives a good insight into the corporate strategies and its implementation thru the sales functions... a must for the aspiring sales guys

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51 - 61 of 61 Reviews for Effective Sales – An Overview

By Guardigli G

May 05, 2020

very well down and structured.

readings and material are well connected and applicable to real life cases.

By Rabindra A

Apr 17, 2020

Great course! has to rewind videos a lot because of language tone but very good content

By Sean

Jan 24, 2019

Very cool course I enjoyed it and was able to use what i learnt in my job

By Ronaldo V B J

Apr 03, 2018

Good course, for beginners and mid-level sales professionals

By Tamim S A

Jun 15, 2020

great course

By Cuauhtémoc G C

Aug 29, 2020

Very redundant, boring at times. It has useful information though. It is just difficult to keep up with so much repetition and sales theory. I do not care much about the schools of thought in sales and the history of sales. I want to be a topnotch Sales Manager or Sales Director!

By Grant J

Jul 17, 2018

Good information. I felt that the final assignment was the first time to apply the skills learned int he course. It would have been nice to have small activities to apply the skills each week along side the quizzes.

By Natalia V

Mar 31, 2020

not applicable to me

very basic corporate knowledge

rather not suitable for senior people who are supposed to really design the strategy

By Jackson G

Apr 21, 2020

I was very difficult to follow the videos due to the quality of English language spoken. I had to follow the transcripts in order to fully understand what was being said.

I also found it very hard to stay motivated throughout the course and often was left without a clear understanding of what I'd learnt and how relevant it was. The result of this was that I chose not to do the final exam since I thought I'd committed enough time during the learning phases.

Some of the reading was not easily available online and required signing up to other websites. Not ideal.

By Ognjen B

Apr 22, 2020

Very poor english make it very difficult to work through course.

By jorge l g

Dec 09, 2019

Poca información de valor :(