About this Course

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Learner Career Outcomes

20%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 16 hours to complete
English
Subtitles: English, Vietnamese

Learner Career Outcomes

20%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 16 hours to complete
English
Subtitles: English, Vietnamese

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

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Week
1

Week 1

4 hours to complete

Module 1 - Effective Sales Planning

4 hours to complete
17 videos (Total 74 min), 7 readings, 6 quizzes
17 videos
Video 2 - Presenting Logan Padawan - The new sales manager49s
Video 3 - Xavier and Logan in: Integrating Strategies - Company, Sales & Marketing1m
Video 4 - The integration of strategy, marketing, and sales4m
Video 5 - Integrating Strategies: Company, Sales & Marketing8m
Video 6 - The Strategizer: our hub for sales strategy - Episode 113m
Video 1 - Xavier and Logan in: Selling is art or science1m
Video 2 - More science than art: Sales in focus6m
Video 1 - Xavier and Logan in: Stop fighting with marketing49s
Video 2 - Marketing and Sales walk together3m
Video 3 - The Strategizer: our hub for sales strategy - Episode 210m
Video 1 - Xavier and Logan in: The sales strategy cycle36s
Video 2 - The sales cycles - Part 15m
Video 3 - The sales cycles - Part 26m
Video 1 - Xavier and Logan in: Effective sales planning1m
Video 2 - Wrap Up - What Have We Learned?4m
Video 3 - Leia’s message to Learners - The journey to become a Sales Master Jedi54s
7 readings
Strategic Sales Management - Specialization Overview10m
Integrating strategies: Company, Sales, and Marketing10m
The History of Professional Selling10m
A Brief History of Selling (Infographic)10m
The History of Selling (Infographic)10m
Ending the war between sales and marketing10m
Reading - Sales Strategy Cycle10m
6 practice exercises
Practice quiz: Overview on stategy, marketing and sales8m
Practice quiz: Integrating Strategies: Company, Sales & Marketing8m
Practice quiz: Overview on stategy, marketing and sales8m
Practice quiz: Course 1: Effective Sales – An Overview Module 1: Effective Sales Planning10m
Sales strategy cycle.12m
Final assignment for Effective Sales Plannning30m
Week
2

Week 2

5 hours to complete

Module 2 - Strategic Sales Planning

5 hours to complete
24 videos (Total 116 min), 8 readings, 7 quizzes
24 videos
Video 2 - Xavier and Logan in: Developing the sales plan in alignment to corporate strategy1m
Video 3 - Sales planning in alignment to corporate strategy6m
Video 4 - The Strategizer: our hub for sales strategy - Episode 313m
Video 1 - Xavier and Logan in: Balancing customers' and the company's interests1m
Video 2 - The convergence of company's and customers' interests5m
Video 3 - The Strategizer: our hub for sales strategy - Episode 47m
Video 1 - Xavier and Logan in: Streamlining sales and manufacturing operations1m
Video 2 - Streamlining sales and industrial/services operations7m
Video 3 - The Strategizer: our hub for sales strategy - Episode 55m
Video 1 - Xavier and Logan in: Sales planning based on financials1m
Video 2 - Sales planning and financials - Part 15m
Video 3 - Sales planning and financials - Part 27m
Video 4 - The Strategizer: our hub for sales strategy - Episode 611m
Video 1 - Xavier and Logan in: Defining goals and targets1m
Video 2 - Fine-tuning goals and targets in sales planning3m
Video 3 - The Strategizer: our hub for sales strategy - Episode 76m
Video 1 - Xavier and Logan in: Sales performance management1m
Video 2 - Incentives, compensation, and performance management5m
Video 3 - The Strategizer: our hub for sales strategy - Episode 85m
Video 1 - Xavier and Logan in: Sales leadership53s
Video 2 - Leading salesforce development5m
Video 3 - The Strategizer: our hub for sales strategy - Episode 95m
Video 4 - Strategic sales management - Wrap up session4m
8 readings
Sales Planning: Integration with Corporate Strategy10m
Balancing Customer Service and Satisfaction10m
Streamlining Sales with Industrial Operations and Services Development10m
Sales planning and financial aspects10m
Sales planning and financial aspects (II)10m
Reading - Setting goals10m
How strategy execution maps guided Cisco System’s Sales Incentive Compensation plan20m
Ethical leadership in the salesforce10m
7 practice exercises
Practice quiz: Aligning sales planning to corporate strategy10m
Practice quiz: Course 1: Effective Sales – An Overview Module 2: Strategic Sales Planning4m
Practice quiz: Streamlining sales and operations8m
Strategic Sales Planning12m
Practice quiz: Establishing goals and targets6m
Practice quiz: Course 1: Effective Sales – An Overview Module 2: Strategic Sales Planning4m
Strategic Sales Planning - Evaluation30m
Week
3

Week 3

2 hours to complete

Module 3 - Customer-oriented Selling

2 hours to complete
9 videos (Total 28 min), 7 readings, 4 quizzes
9 videos
Video 2 - Customer centric selling model explained3m
Video 3 - Why Customer Centric Selling3m
Video 1 - How the relationship between companies has changed and why it matters3m
Video 2 - A new model for a new environment5m
Video 1 - Xavier and Logan in: Long-term customers relationship1m
Video 2 - Long-term customers relationship4m
Video 1 - Why selling once won’t cut it anymore3m
Video 2 - Customer-centric selling - Wrap-up session2m
7 readings
Customer-centric selling10m
Why Customer Centric Selling10m
Change in relationship between companies - Why it matters10m
A new model for a new environment10m
Customer relationship: Implications of Customer centered sales10m
Selling once won't cut it anymore10m
Customer-centric selling wrap-up10m
4 practice exercises
Practice quiz: Customer-centric selling6m
Practice quiz: Change in relationship between companies - Why it matters6m
Practice quiz: Customer relationship: Implications of Customer centered sales6m
Graded quiz: Customer oriented selling30m
Week
4

Week 4

5 hours to complete

Module 4 - Strategic Sales Management In Action: Our Journey Begins

5 hours to complete
2 videos (Total 12 min), 1 reading, 1 quiz
2 videos
Video 2 - Assignment developing process4m
1 reading
Reading: Printing & Graphics industry case40m

Reviews

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About the Strategic Sales Management Specialization

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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