About this Course

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Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 7 hours to complete
English

Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 7 hours to complete
English

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Module 1 - Strategy & Sales

2 hours to complete
4 videos (Total 11 min), 3 readings, 1 quiz
4 videos
Video 2 - Opening Session2m
Video 3 - Assignment Overview2m
Video 4 - Closing Module 1 - Strategy & Sales2m
3 readings
Final project assignment - General Instructions P110m
Business Case - Printing and Graphics20m
Case - Supplement B25m
1 practice exercise
Check your learning on the topics30m
Week
2

Week 2

2 hours to complete

Module 2 - Effective Sales Planning Through Strategic Analysis

2 hours to complete
2 videos (Total 4 min), 3 readings, 1 quiz
2 videos
Video 2 - Closing session - Module 21m
3 readings
Business Case - Printing and Graphics15m
Case - Supplement B15m
Instructions for peer-reviewed assignment - Gap Analysis3m
Week
3

Week 3

2 hours to complete

Module 3 - Sales Models, frameworks, and Marketing Alignment

2 hours to complete
2 videos (Total 5 min), 2 readings, 1 quiz
2 videos
Video 2 - Closing Session - Module 32m
2 readings
Final Project - General instructions Part 210m
Case - Supplement C30m
1 practice exercise
Check your learning doing this quiz1h 15m
Week
4

Week 4

2 hours to complete

Module 4 - Strategic Sales into Corporate Strategy

2 hours to complete
3 videos (Total 8 min), 3 readings, 1 quiz
3 videos
Video 2 - Strategic Sales Management Specialization - Closing Video5m
Video 1 - Closing Video27s
3 readings
Business case - Printing and graphics10m
Case - Supplement C25m
Instructions for Course 5 | Module 2 Peer-reviewed assignment - Gap Analysis30m

About the Strategic Sales Management Specialization

Strategic Sales Management

Frequently Asked Questions

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