About this Course

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Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 10 hours to complete

English

Subtitles: English

Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 10 hours to complete

English

Subtitles: English

Offered by

Fundação Instituto de Administração logo

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Module 1 - Strategy & Sales

2 hours to complete
4 videos (Total 11 min), 3 readings, 1 quiz
4 videos
Video 2 - Opening Session2m
Video 3 - Assignment Overview2m
Video 4 - Closing Module 1 - Strategy & Sales2m
3 readings
Final project assignment - General Instructions P110m
Business Case - Printing and Graphics20m
Case - Supplement B25m
1 practice exercise
Check your learning on the topics54m
Week
2

Week 2

3 hours to complete

Module 2 - Effective Sales Planning Through Strategic Analysis

3 hours to complete
2 videos (Total 4 min), 3 readings, 1 quiz
2 videos
Video 2 - Closing session - Module 21m
3 readings
Business Case - Printing and Graphics15m
Case - Supplement B15m
Instructions for peer-reviewed assignment - Gap Analysis3m
Week
3

Week 3

2 hours to complete

Module 3 - Sales Models, frameworks, and Marketing Alignment

2 hours to complete
2 videos (Total 5 min), 2 readings, 1 quiz
2 videos
Video 2 - Closing Session - Module 32m
2 readings
Final Project - General instructions Part 210m
Case - Supplement C30m
1 practice exercise
Check your learning doing this quiz1h 15m
Week
4

Week 4

3 hours to complete

Module 4 - Strategic Sales into Corporate Strategy

3 hours to complete
3 videos (Total 8 min), 3 readings, 1 quiz
3 videos
Video 2 - Strategic Sales Management Specialization - Closing Video5m
Video 1 - Closing Video27s
3 readings
Business case - Printing and graphics10m
Case - Supplement C25m
Instructions for Course 5 | Module 2 Peer-reviewed assignment - Gap Analysis30m

About the Strategic Sales Management Specialization

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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