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Offered By

University of London

Royal Holloway, University of London

Associated with the Bachelor of Science in Marketing degree
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Explore Management Concepts through Metaphor and Music

University of London

About this Course

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How can exploring and analysing music and metaphors help us to better understand management, work organisations, working lives, and ultimately ourselves too? As you set out on your journey through this innovative course, the answers to these questions will be revealed. Through the lens of metaphor and music, you will be introduced to core managerial and organisational concepts and theories. You will explore issues related to, for example: organisational and work design; motivation and productivity; employee voice; careers; and management and leadership styles. You will research and analyse contemporary management dilemmas and challenges and gain new insights into the lived experience of work. You will explore the power of music to creatively engage and motivate employees, boost their morale, and give voice to workers who might otherwise remain unheard.  
The course has been designed to be highly interactive and creative with lots of opportunities for you to share your ideas and engage in discussion and debate with your fellow students. You will develop your own original organisational metaphors, write lyrics to your own company song, write and record your own short radio play, and develop your own motivational music playlist. By the end of the course, your understanding of management, organisations and the lived experience of work will have increased considerably. You will develop new skills in research and creative writing and will have lots of new ideas to take away with you and apply in your own organisation and your own working life.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Beginner Level

Some prior experience within work organisations is helpful but not essential.

Approx. 17 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Beginner Level

Some prior experience within work organisations is helpful but not essential.

Approx. 17 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.75/5 (5 Ratings)

Dr Amal El-Sawad

3,272 Learners

3 Courses

Offered by

University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

Royal Holloway, University of London

Royal Holloway, University of London, is ranked in the top 30 universities in the UK (Times & Sunday Times Good University Guide, 2018) and the top 200 universities in the world (Times Higher Education World University Rankings, 2017-18).

Start working towards your Bachelor's degree

This course is related to the 100% online Bachelor of Science in Marketing from University of London. It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.

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Syllabus - What you will learn from this course

Week1

Week 1

6 hours to complete

Introduction to management, metaphor and music

6 hours to complete

2 videos (Total 12 min), 14 readings, 2 quizzes

2 videos

Welcome and introduction7mLecture 1 – Management and organisational metaphors5m

14 readings

Start a study journal15mOrganisations should mimic jazz bands as well as orchestras5mJazz and organisational leadership lessons20mActivity – Researching jazz bands and orchestras30mWould you rather…? – teacher notes3mGareth Morgan’s organisational metaphors20mReimagining images of organisation – a conversation with Gareth Morgan30mActivity – Applying Morgan’s organisational metaphors20mApplying Morgan’s organisational metaphors – teacher notes2mVideo – Taylorism and scientific management11mActivity – Researching Fordism and the assembly line30mVideo – The McDonaldization of society4mResearch project – scientific management, assembly lines, McDonaldization and the fast food restaurant1hWeek 1 summary2m

2 practice exercises

Organisational metaphors6mManagement, organisational metaphors and machines10m

Week2

Week 2

6 hours to complete

Management, metaphor, music and the lived experience of work

6 hours to complete

1 video (Total 5 min), 14 readings, 1 quiz

1 video

Lecture 2 – Management, metaphor, music and the lived experience of work4m

14 readings

Becoming a lifer? Unlocking career through metaphor1hActivity – Reflections on career metaphors20mInterview with the CEO of Netflix30mInterview with the CEO of Netflix – teacher notes2mActivity – Metaphor analysis20mMetaphor analysis – teacher notes2mWhat my McJob taught me 10mAre McJobs really history?10mJames Taylor – ‘Millworker’4mResearching songs about working lives – teacher notes2mSea shanties30mPearl divers of the Arabian Gulf10mActivity – Researching music performed while working30mWeek 2 summary2m

1 practice exercise

Management, metaphor, music and the lived experience of work10m

Week3

Week 3

6 hours to complete

Music, motivation, metaphor and management maestros

6 hours to complete

2 videos (Total 9 min), 13 readings, 1 quiz

2 videos

Lecture 3 – Introduction to the role of music in management3mSummary and conclusion5m

13 readings

Why does music affect the way we feel?25mSinging songs at IBM25mActivity – Analysing the impact of singing songs in the IBM workplace – employee and managerial perspectives20mAnalysing the impact of singing songs in the IBM workplace – teacher notes5mThe best ever corporate anthems20mMusic while you work4m1941 ‘Music while you work’ project20mHow music can improve productivity and focus5mDoes music help us work better? It depends 10mBored at work? Create a productivity soundtrack10mLead like the great conductors22mWhat great leadership and music have in common10mManaging without a musical score22m

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Explore Management Concepts through Metaphor and Music

Explore Management Concepts through Metaphor and Music

About this Course