When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. This course will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.
This course is part of the Leading: Human Resource Management and Leadership Specialization
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Evaluate approaches to influencing and creating meaning at work
Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives
Evaluate, create and apply strategies to leverage meaning making through branding
Situate discussions of meaning making within broader social contexts and concerns.
Skills you will gain
- Motivation
- Communication
- Leadership
- Brand Management
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Start working towards your Master's degree
Syllabus - What you will learn from this course
Meaning and making meaning
Leadership and meaning making
Brain, body and storytelling in meaning making
Branding as meaning making
Reviews
- 5 stars88.34%
- 4 stars9.49%
- 3 stars1.15%
- 2 stars0.86%
- 1 star0.14%
TOP REVIEWS FROM VISIONARY LEADERSHIP, IDENTITY & MOTIVATION: BECOME A MEANING MAKER
This course is an eye opener to real knowledge on how to motivate people.
Story telling was never known to be of so much importance by me. This course is fascinating.
Un curso muy didactico sobre motivación, ahora corresponde su aplicación en el sector que me desempeño.
Such An amazing experience and was so good to learn something new with such a great mentors
I enjoyed studying and have learnt many things about leadership and meaning making n looking forward to applying what I learnt in my business
About the Leading: Human Resource Management and Leadership Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.