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Back to Firm Level Economics: Consumer and Producer Behavior

Learner Reviews & Feedback for Firm Level Economics: Consumer and Producer Behavior by University of Illinois at Urbana-Champaign

2,399 ratings

About the Course

All goods and services are subject to scarcity at some level, which requires that society develop some allocation mechanism to determine who gets what. Over recorded history, these allocation rules were usually command based, meaning that the king or the emperor would decide. In contemporary times, most countries have turned to market-based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption to find an equilibrium allocation of resources. To understand this process, businesses construct demand curves to capture consumer behavior and consider supply curves to capture producer behavior. The resulting equilibrium price “rations” the scarce commodity. You will be able to: • Describe consumer behavior as captured by the demand curve and producer behavior as captured by the supply curve • Define equilibrium and explain the impact of taxes and price controls on market equilibrium • Explain elasticity of demand • Describe cost theory and how firms optimize given the constraints of their own costs and an exogenously given price This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Sep 11, 2019

This was awesome. I did not know Firm Level Economics when I joined this course. The explanations were simple and Prof DeBrock explained really difficult concepts in a very easy to understand manner.


May 12, 2017

In the beginning I thought this was going to be a very basic course, but the way the professor explained the topics really make it interesting a practical, going beyond the classical economic theory.

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276 - 300 of 559 Reviews for Firm Level Economics: Consumer and Producer Behavior

By Mehdi J

Aug 4, 2021

Amazing course, M Larry is the best!

By Fathima R K

Aug 10, 2020

The concepts were explained lucidly.

By umair h

Apr 2, 2020

Excellent course and great learning.

By Erik W

Sep 8, 2019

Great Introduction to price theory!

By Samer O

Nov 22, 2021

Rich content and great instructor.

By Rifky V R

Jun 17, 2021

its a good, thanks for your course

By Adithyan S

Nov 24, 2020


By Virat K

Oct 2, 2020

Good way to provide good knowledge

By Romayne W

Apr 12, 2020

This is a very interesting course.

By V.V.L.N. S

Oct 31, 2019

This is a good course. I liked it.

By Mitesh M

Apr 7, 2021

It's useful for commerce students


Jul 25, 2020

He made it so easy to understand.

By Breno P R

Jun 22, 2020

Really good course for beginners.

By Mariano S C

Oct 4, 2019

great, to the point and fast pace

By Kalpana v

Jan 7, 2022

it was more of fun and enriching

By James S

Mar 4, 2018

Great class and great Professor!

By Yannick D

Dec 10, 2023

Professor DeBrock is very good.

By Dharmesh K K

Dec 27, 2020

very good knowledge in coursera

By Ritesh J

Jun 12, 2020

Very good course for beginners.

By Niraj S T

Aug 22, 2023

Consumer and Producer Behavior

By Akhmadaliev M

Jan 4, 2022

It was great course. Thank you

By Jaya P S K

Jul 26, 2020

Excellent course! Very usefull

By Bandi L R 2

Oct 25, 2022

It is useful to learneallearn

By isaac s

Dec 13, 2021

great course, good instructor

By Charbel M M

Oct 31, 2020

Good course i learn very much