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Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi

2,478 ratings
721 reviews

About the Course

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Top reviews


May 20, 2020

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.


Jul 28, 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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476 - 500 of 711 Reviews for Food & Beverage Management

By Patrizia T

Apr 27, 2020

Interesting and innovative; granting a marketing footprint, not only related to food and beverage business.

By Ana E C H

Jun 08, 2020

Very complete, not basic, every topic was interesting and the inverviews helped compliment what we learned

By Alina

May 11, 2020

I loved the course, only throwback was that some shared video, pinterest links were not available anymore.

By Pranjal s

Aug 12, 2020

this course gave me intelect on how to deal with marketting as awhole in relation with food and bevrages

By Aneez S I

Jun 18, 2020

It's a really good course for anyone who wants to learn about markets in the Food & Beverage industry...

By Giulio B

May 15, 2020

un corso interessantissimo e fatto davvero molto bene, fantastiche le interviste intercorso. Complimenti

By Sib S P

Sep 17, 2020

Thank you Gabriele Troilo for explaining the food and beverage marketing to me as it may help me future

By Guillermo R C

Jul 29, 2020

Great course for anyone that wants to understand the very basic of F&B Management. Highly recommend it.

By Timothy C

May 31, 2020

The course was very insightful and the interviews with current managers in the field were very helpful!

By SimoneTricarico

Apr 24, 2020

Fantastic course really well and easy explaned. My best regards to Mr. Troilo very competent Professor.


Sep 18, 2020

The course is well structured, the teacher impeccable, the contents enormously interesting. Thank you.

By Vincent L

Jun 02, 2020

it was really informative especially for a food technologist or someone who works in the food industry

By Silvia G

May 27, 2020

I very much enjoyed this course! It was challenging, inspiring, fun to watch and very well presented.

By Luciana P

Jul 16, 2020

I loved the class, the teacher, the content, tests, everything. Very well created, so glad I did it!

By victor a

May 25, 2020

Very good course. Strategic insights on the sector, together with real life managerial experiences.

By Ana C M A

Jul 25, 2020

Definitely an ideal course if you are interested in the food industry or want to start a business

By Ryan R V

May 25, 2020

A great refresher course if you're a marketer. A great way to start up your future job or career.

By N K P N

May 26, 2020

I learned a lot about Marketing of F&B business in detail. Thanks to the Professor and Coursera!


Jun 19, 2020

The course is really designed to reach any people for better understanding about F&B Industry.


Jun 03, 2020

Professor is engaging, gives great examples. Loved this course, it served as a good refresher

By Alessandro L P

May 12, 2020

Professor is amazing: passionated, clear, deep in bringing you in such a fragmented business.

By Gabriele T

Apr 30, 2020

easy to follow and understand, complete and clear

Each definition is complete and well defined

By shreyas d k

Sep 07, 2020

this course was very helpful and it has opened my mind more about food and beverage industry

By Martin E V S V

Jun 18, 2020

El profesor fue muy claro y ejemplificó todo perfectamente. Un curso muy bien elaborado.

By gabriela j a f

Apr 25, 2020

It is a very complete course, I really feel happy that I took it. I highly recommend it!