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Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi

4,143 ratings

About the Course

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Top reviews


Jul 31, 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.


Sep 12, 2020

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

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626 - 650 of 1,129 Reviews for Food & Beverage Management


Jun 3, 2020

Professor is engaging, gives great examples. Loved this course, it served as a good refresher

By Alessandro L P

May 12, 2020

Professor is amazing: passionated, clear, deep in bringing you in such a fragmented business.

By Gabriele T

Apr 30, 2020

easy to follow and understand, complete and clear

Each definition is complete and well defined

By Aris K

Jul 27, 2022

Fantastic course!!! One of the best I have ever completed....maybe the best. Very well done!

By Payam T

Oct 19, 2021

Amazing course for food scientists who wants to make a considerable change in their carrier.

By Ioannis G

Nov 30, 2020

Fantastic course , realised what i was doing the last 30 years in the field in just 1 week!!

By shreyas d k

Sep 7, 2020

this course was very helpful and it has opened my mind more about food and beverage industry

By Percival K

Sep 4, 2022

thank you coursera for giving me a chance to learn more about food and beverage management.

By Agshin B

Mar 30, 2022

Great Course!

Im 14 years in F&B and still learnet a lot of great knowledge in this course!

By Avelino R

Sep 12, 2021

Excellent, very well developed with points that were clearly explained by the proffesor!!!

By Martin E V S V

Jun 18, 2020

El profesor fue muy claro y ejemplificó todo perfectamente. Un curso muy bien elaborado.

By Facundo M R

Mar 30, 2021

Great experience. So much interesting things I’ve learned. Very happy! Thank you Bocconi

By gabriela j a f

Apr 24, 2020

It is a very complete course, I really feel happy that I took it. I highly recommend it!

By Ankit C

Jun 15, 2021

I found full learning about F&B through this course. Amazing and great. Been Certified.

By Tobias S

Feb 23, 2021

Great review of marketing strategies with a lot of examples and interesting interviews!

By Tania K

Dec 30, 2021

Es un curso muy interesante y la información de mucha ayuda para entender la industria

By Ajithkumar

Jun 10, 2020

Great Course! Loved the Way the Professor carried, useful for every Marketing Aspirers

By jayanth s k

Jun 4, 2020

I like this course thank you for giving me certificate in food and beverage management


Mar 1, 2023

A very wonderful course and I benefited a lot from it, especially with my life system

By Kevin N

Apr 22, 2022

love all the details and the professor. Easy to understand for a basic F&B management

By Bahtiyar B

Mar 28, 2021


By saurav

May 15, 2020

Amazing course to learn basics of F&B world on strategies and management.thank you .

By marcos p b

Aug 1, 2020

lot of new information and knowledge that generate good insights. Thank You so much

By Annesha g

Sep 19, 2020

It's so much interesting course. I love this one.. I learn many things from there.

By Jonathan H

Aug 13, 2020

Very Helpful. The course help you to understand about food and beverage marketing.