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Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi

3,835 ratings

About the Course

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Top reviews


Jul 31, 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.


Jul 27, 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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1001 - 1025 of 1,061 Reviews for Food & Beverage Management

By Elisa P

Jul 21, 2022

the course has been very useful, interestin and well structures. I would have appreciated to have some extra info about my questions

By Junaid S

Sep 23, 2020

I am very thankful for achieving my best skills and knowledge through this syllabus & learns new skills .

Best Regards ,

Sayyed Junaid

By Loh K J

Jan 25, 2021

Easy to follow and touched all the key concepts. Very refreshing and relevant - applicable to other sectors as well not F&B sector

By Martin N

Oct 7, 2020

An informative and fun course. The lecture videos sometimes froze. Many of the external YouTube links did not work at all.

By I M H

May 13, 2020

This course help me a lot about food and beverage industry and how to manage a brand in local and international segments.

By Mauro S

Dec 2, 2019

Muy bueno, aunque hace falta algunos ejercicios de pratica y prueba escrita ademas de formatos estandar para este sector

By mirko t

Sep 2, 2021

The F&B management is a​ very broad and interesting topic and in this course I've found a structured approach to it.


Nov 30, 2020


By I N M

Aug 8, 2020

I enjoyed this course. I'll definitely implement some of the strategies I learned in a real situation.

By Rodrigo P

Aug 9, 2020

excelente curso, aprendí mucho pero creo que tienen que actualizarlo un poco para que sea excelente.

By Paola V

Apr 1, 2022

I​'ve learned a lot of many important things on the F&B market and management. Very useful !

By U. L N S E

Sep 5, 2021

I​t was a very useful course that enchanced my knowledge in food and beverage management.

By Deborah M

Jun 1, 2020

very interesting course, they just need to improve the english grammar in the slides.

By Fabio

May 12, 2020

Good course! also if is very synthetic is able to go deep on the main concepts.

By Thomas R

Jun 13, 2021

well-founded content, made sense and fun, but please check the videos links

By Durairaj p

Jul 28, 2020

it has deep knowledge of corporate strategy and ways to success in business

By Ihtesham B

Jul 30, 2020

Good Course about Market segmentation, Brand Type & behaviour of People

By Juan L P

Sep 2, 2020

It is a good course of Marketing on F&B!

Very complete edition.


Jun 3, 2020

This course is soo interested and way of video message is good

By Francesca

May 17, 2021

Theacher was very professional and clear in his explanations

By Syeda S A

Jun 1, 2020

The course content was so organized with relevant examples.

By amr y a

May 20, 2021

very good fro a person who foucus in baverage industry

By roberta c

Apr 11, 2021

Great course. Pity that certain contents are not seen

By Cheung C P J

May 24, 2022

​many reliable example and learn different brands