Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,888 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

Filter by:

2526 - 2550 of 4,602 Reviews for Foundations of Digital Marketing and E-commerce

By Wenying Z

•

Jan 3, 2023

It is a excellent course! I love it!

By ghazaleh g

•

Jan 2, 2023

This course helped me a lot. Thanks.

By Linda M

•

Dec 13, 2022

Tiis is a great introduction course.

By Soumik H

•

Nov 30, 2022

I am so happy its an amazing course.

By Gershwin L

•

Nov 27, 2022

very informative and easy to follow.

By Gentrix A O

•

Nov 17, 2022

Well researched and very informative

By Raouf B A

•

Nov 17, 2022

Amazing, simple and very instructful

By Anbu s k s

•

Oct 8, 2022

thank ypu for the good opportunites

By UMAR Z

•

Sep 25, 2022

A Great Course For Career Growth!!!

By Zineb A b l

•

Sep 16, 2022

Good formation

it helped me a lot!

By Tran T L

•

Jul 14, 2022

A lot of skill for digital marketing

By Patricia P

•

Jun 10, 2022

Pretty good content in short videos.

By Muhammad M

•

Jun 10, 2022

very informative, easy to understand

By Keith H

•

Mar 14, 2024

Great course. Well worth the time.

By Ahmad H

•

Dec 21, 2023

very engaging and productive course

By Hamid B

•

Dec 3, 2023

It's an amazing course, I enjoy it.

By Terrie-Loye S

•

Nov 30, 2023

Why isn't my name on my certificate

By Samuel C

•

Aug 20, 2023

very informative entry level course

By South K M

•

Jul 6, 2023

Great course learned a lot from it.

By Ayushman T

•

Jun 19, 2023

best course for foundation building

By Jake G

•

May 30, 2023

I learned way more than I expected!

By Sahil T

•

May 5, 2023

Amazing module absolutely loved it.

By Juancarlos O

•

Apr 24, 2023

very easy to navigate, good content

By Adriana R

•

Apr 19, 2023

Useful a lot of resources and quiz!