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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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2851 - 2875 of 7,162 Reviews for Foundations of Digital Marketing and E-commerce

By Guillermo A J

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Jul 22, 2022

The course is worth it. Thank you Google and Coursera.

By G .

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Jul 21, 2022

my first coursera course and it was worth every second

By Injamul A

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Jun 27, 2022

Very good and fundamental course on digital marketing.

By Hariharan S

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Dec 15, 2025

i am leaning more skills and Knowledge of this course

By MAANVI K

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Aug 17, 2025

Great learning about digital marketing and ecommerce.

By Annalisa L

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Jun 12, 2025

Interessante e, salvo il primo modulo, molto concreto

By Nivedha R

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May 7, 2025

I learned lots of information for my growthful career

By ESTEFANY F S

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Apr 16, 2025

muito qualificado para os jovens e adultos aprendizes

By Francis S N

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Mar 21, 2025

Es un curso muy bonito me lleno de mucho conocimiento

By Siya “ B

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Mar 20, 2025

Very Insightful and glad I made the decision to do it

By Nathaniel S

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Mar 8, 2025

Clear and comprehensive, and Joi was a great teacher.

By Hernan A

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Jan 13, 2025

Very nice foundation for becoming a digital marketer

By Rubén S G

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Nov 15, 2024

Muy buen curso con una adquisición fácil e intuitiva.

By Shobhit K

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Sep 25, 2024

strong foundation for digital marketing....enjoyed it

By Sibelle B

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Aug 29, 2024

Excellent! Well explicative and clear, great lessons.

By Ghani A R

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May 21, 2024

Pembelajaran materi yang sangat mudah dan di mengerti

By Dzidzayi G M

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Jan 15, 2024

The course was detailed , full of practical examples.

By Fehmidah s

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Nov 3, 2023

Very informative and clear content. Highly satisfied.

By Katz R

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Aug 27, 2023

pretty good foundations for the rest of the programme

By J O

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Jul 7, 2023

perfect mix of videos, reading, interactive, and test

By Sally K

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Jun 29, 2023

A great overview of Digital Marketing and #-commerce.

By Angela M

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Jun 15, 2023

Loved this course. Can't wait to start the next one.

By Karnon K

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May 5, 2023

I’ve learned a lot in this course. Thank you, Google!

By Sheelah M M

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Apr 11, 2023

The lesson is very informative and beginner friendly.

By Aayush V

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Apr 10, 2023

best course to start your difital marketing venture!!