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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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2876 - 2900 of 7,162 Reviews for Foundations of Digital Marketing and E-commerce

By Iraj A

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Apr 1, 2023

great learning. recommended 10/10. thankyou coursera!

By Canaa A

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Dec 7, 2022

Awesome course with awesome instructor. Thanks Google

By Richard O

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Nov 18, 2022

the excellent course as basics for digital marketing.

By Mohamed Y

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Oct 17, 2022

thanks Google and Coursera for your exellent course

By Brian

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Aug 14, 2022

The course was extremely insightful. I learned a lot.

By Michael C

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Jun 20, 2022

Very informative and the right amount of information.

By Gaby C

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Oct 25, 2025

It is very informative, clear and good all together.

By Adrián L

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Jul 5, 2025

Muy bien conformado y educativo, objetivo y practico

By Kesar D C

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Jun 27, 2025

It is a very good course and had a great experience.

By Muzammil K

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May 7, 2025

Easy to understand . It perfect to start with basics

By Oswaldo C

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Apr 28, 2025

excelente de verdad todo... el material es muy bueno

By RISHABH K J

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Mar 5, 2025

Easy to understand and from very basics. Loved it!!

By SIDDHARTH A

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Feb 10, 2025

Very Good Course of Digital Marketing and E-commerce

By Ashish K

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Feb 7, 2025

Its great till now lets see if i get a job in future

By Itishree p

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Feb 6, 2025

Course Quality,Variety of Subjects, helpful platform

By Irving J Q

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Dec 24, 2024

Excelente curso y contenido. Todo muy bien explicado

By Lesedi T

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Jul 24, 2024

Learned so much. Excited to continue on the journey.

By pratsy

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Jun 5, 2024

I have gained in depth information from this course.

By Vo T H

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Apr 16, 2024

many useful information in this course. It is great!

By Aniket S

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Apr 8, 2024

it was a fun and nice! informative lectures loved it

By Haseeb R

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Mar 1, 2024

awesome Course best Quiz and testing System loved it

By Ana M S A

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Nov 12, 2023

Very interesting but a bit complicated and too long.

By Ian H

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Oct 24, 2023

Great foundation content covering a range of topics.

By Bilal H

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Oct 20, 2023

This was the best information i had best course ever