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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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2976 - 3000 of 7,162 Reviews for Foundations of Digital Marketing and E-commerce

By Zx Z

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Sep 2, 2023

made easy to go step by step and go back to review

By Abena Q

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Jul 21, 2023

Thank you, I look forward to finishing the course.

By SYED A A S

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Jul 13, 2023

Excellent course for learning. keep it up Coursera

By Mudiki S S

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Jul 2, 2023

Very informative and knowledgeable. Thanks google.

By Ki L

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Jun 11, 2023

A wealth of information I can't wait to implement!

By Pattraporn P

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Mar 23, 2023

Informative topics and basics that you should know

By umar a

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Mar 18, 2023

ever best experience update knowledge thanks a lot

By Davin S

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Feb 12, 2023

Very encouraging to learn and excel in the career.

By Deborah S A

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Jan 28, 2023

really amazing, self explanatory and mind blowing

By ulises e p a

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Dec 7, 2022

EXCELNTE CURSO ES MUCHO LO APRENDIDO, RECOMENDADO,

By Siwa B

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Dec 4, 2022

Great foundations course so far, Love Love Love :)

By Brian L

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Nov 21, 2022

Fantastic overview of the digital marketing world!

By Rohan

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Nov 21, 2022

VERY good course i got lots of knowledge from this

By pk m

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Nov 19, 2022

This course is helpful for every digital marketer.

By Maha E

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Sep 21, 2022

best way to start your career in diital marketing

By manoj k n

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Aug 20, 2022

good course for future growth of digital marketing

By IMRAN I

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Jun 10, 2022

helpful to learn so many digital marketing terms .

By philomena m

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Jun 8, 2022

Amazing the most informative and practical course

By penmah a

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May 11, 2022

Very refreshing and insightful learning experience

By Edwin R S S

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Dec 29, 2025

Excelente aprendizaje y formacion me aporto mucho

By EDUARDO S D N

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Nov 12, 2025

muy buena experiencia para mi desarrollo personal

By Jose R Z

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Oct 2, 2025

Excelente nivel de enseñanza, he aprendido mucho.

By Delight M

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Jun 11, 2025

I thoroughly enjoyed the course it is so helpful.

By Gopi K

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Feb 26, 2025

Strats from basics, Great learning experience!!!!

By sujal s

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Nov 1, 2024

It was a amazing experience to learn with google.