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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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3326 - 3350 of 7,162 Reviews for Foundations of Digital Marketing and E-commerce

By Sucheta N

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Jul 14, 2022

An amazing course. This is what I needed.

By Dipendra S

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Dec 25, 2025

Clear, practical, and easy to understand

By Indra H

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Dec 24, 2025

good to foundation for Digital marketing

By Nhu N

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Jul 29, 2025

Informative course with great materials!

By DERLY G S L

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Jun 27, 2025

excelente super recomendado muy completo

By Qaiser J (

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Jun 5, 2025

great work and highly recommended course

By Monn đ •

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Mar 29, 2025

Extremely helpful, friendly to beginners

By Deepakshi G

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Feb 23, 2025

it provide a great about marketing field

By Ranjith K

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Nov 16, 2024

Clear information and perfect gaudiness.

By Alina O

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Oct 13, 2024

great course, motivates to keep going <3

By Nguyễn V T

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Oct 3, 2024

I'm very happy that I'm pass the courses

By Edith L

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Sep 20, 2024

Very easy to follow, clear presentation.

By Jonathan R

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Aug 31, 2024

Very Interactive and easy to understand.

By Angelie C L

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Aug 22, 2024

Thank you so much for this great course!

By LUIS C

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Aug 15, 2024

Very good, I learn, thaek you for teach.

By Soe E E T

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Jun 7, 2024

easy to understand and clear explanation

By Travis R

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Mar 31, 2024

Really great for an introduction course.

By chandralekha t

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Jan 2, 2024

it is well paced and learn alot from it.

By Mohamed A

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Oct 12, 2023

what an awseome course it helped me alot

By Ramiya S

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Aug 22, 2023

Excellent videos and wonderful insights.

By Saqlain T

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Aug 17, 2023

This Course is very helpful for Everyone

By Abdul H

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Jul 22, 2023

i am very happy to compelte this course.

By Oduche D

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Jul 6, 2023

This course is was an eye opener for me.

By Tiara P P

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Jul 4, 2023

Easy to learn with the videos and quizes

By Austin M

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Jun 26, 2023

Very simple and straight forward course.