Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
19,188 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

Filter by:

4251 - 4275 of 4,655 Reviews for Foundations of Digital Marketing and E-commerce

By Destiny P

•

Jan 31, 2023

A lot of filler videos for transitions but everything else provided a good base understanding.

By Mycael O

•

Feb 12, 2024

Quite interesting and insightful. Its a whole different world with this one. I recommend it.

By Liliana W

•

Jun 24, 2023

great, very helpful. wish data analytics was laid out a little more clearly but overall great

By MUHAMMAD F B A W

•

Oct 12, 2022

The basics of digital marketing and e-commerce are well-explained in this course.

Thank you.

By Tammy S

•

Aug 30, 2023

Love the course but it needs to go into further detail regarding exact ways to do each step.

By AJ B

•

Jul 10, 2023

This is the most interesting and relevant course designed by google and offered by coursera.

By Mina N

•

Jan 8, 2023

This course provides a good comprehensive understanding of Digital marketing and E-Commerce.

By Francisco H

•

Jun 22, 2022

This course is really basic but as the name says, it lays the foundations for whats to come.

By ajay s

•

Oct 3, 2022

Good job your course was really interesting ,explaining ,step step topi cover really awsome

By Lamlom T

•

Nov 14, 2023

it is was so organized course and so professional i hope to continued the other's courses

By Pooja G

•

Jul 20, 2022

The course is really good..case studies and excercises can help in validating the learning

By Saurabh S

•

Jun 30, 2023

THIS COURSE PROVIDE ME GOOD SKILLS OF DIGITAL MARKETING AND A HAVE A GREAT EXPERIENCE.

By Muhammad A S

•

Nov 8, 2022

It is a great course because I have learned a lot of new concepts in digital marketing.

By Deleted A

•

Oct 16, 2022

Its good to be part of what the future holds in the field of marketing and e-commerce.

By ABDELALI H

•

Sep 13, 2022

All theoric, no real practice.

Advice: knock it down quick to move to the next course.

By Alfred T

•

May 17, 2022

easy to understand material and wasn't too lengthy. Wish there was more hands-on items

By Carolyn M

•

Jun 13, 2023

Very informative course that provides a good introduction to the field of marketing.

By NGUYEN B A

•

Sep 12, 2023

Although the course was very informative, I hope it gets even better in the future!

By Carmen G

•

Jun 13, 2022

This course was clearly presented and paced to optimize learning about new content.

By Shruthi c

•

Aug 5, 2023

It is a good course that provides an overview of digital and e-commerce marketing.

By amani

•

Oct 20, 2022

Well explained, organized and make you always motivated to learn. I recommend it.

By Samia B A

•

Jul 7, 2023

in the certificate they are not showing my name. My full name is Samia Binte Azad

By EMMANUEL A M

•

Oct 18, 2022

The course is exciting and gives insight into digital marketing and e-commerce.

By Aakash K

•

Jun 7, 2022

A great course for the beginners to start. Mix of Marketing and Data Analytics.

By Jeffrey B

•

Jul 13, 2023

Very comprehensive, I think I would have preferred something more fundamental.