Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,888 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

Filter by:

526 - 550 of 4,600 Reviews for Foundations of Digital Marketing and E-commerce

By Maame S

Feb 28, 2023

I didn't have any prior experience in digital marketing when I first enrolled in this certificate program but now I have gained some knowledge and indepht understanding of digital marketing

By CY C

Feb 23, 2023

Neat introductory course that touches on some of the industry terms and a offers insight of what to expect in the industry. Also a great preview of what is to come in the upcoming courses.

By Rex C

Jan 23, 2023

The way all the speakers talked was engaging that you will be compelled to understand and absorb what they were saying. They all sounded very relaxed and didn't look pressuring in any way.

By Amber Y

Jan 3, 2023

Loved this! I really liked how the articles were short and succinct, how the videos were very helpful, and how the presenter spoke to us in a way that was easy for beginners to understand.

By Paul F

Aug 9, 2022

Though there were components of the course that I have been involved with in the past, I felt that course 1 offered a good structure and layout to build a solid foundation to move forward.

By Natia R

Apr 18, 2024

This course is amazing. For starters like me, who do not have any knowledge of the sphere it gives a lot of insight, it is very interesting and is filled with a lot of useful information

By Alexandra P d A

Jul 14, 2023

loved it so far! for someone that wants to start a new career and never heard about digital marketing and e-commerce basic concepts it is relly well explained. excited for the next part.

By Erin H

May 11, 2023

Great introduction to the digital marketing world. All the components of the course keep it engaging--videos, quizzes, readings, and discussions. This is the best intro course out there!

By Amir M

Dec 8, 2022

Course was excellent and I learned a lot from this course, I hope this quality of knowledge and techniques will help in my career in digital marketing & e-commerce field. Thanks Google.

By Ritika

Aug 23, 2023

This course was so informative as before taking up the course I thought I know a lot about Digital marketing and E-commerce but this course has taught me much more than my expectations.

By Taito S

Feb 16, 2023

A fantastic entry level course. After completion I felt I not only had a strong e-commerce and digital marketing foundation but a newly sparked hunger for more knowledge on these topics

By Matteo C

Dec 5, 2022

Simple and stimulant, I'm done in 2 weeks because it's very simple to understand and it's full of useful information about Digital Marketing and E-Commerce. I'll advise to other people!

By Calmarie L

Nov 28, 2022

You can go at your own pace, it is easy to understand and to navigate. It is fun and very interesting learning all the different skills and how you can apply it to your work environment

By Esteban M L

Jul 7, 2022

It's a great course to open your mind about what digital marketing and e-comerce are. I really like when I could watch some different experiences about how they started in this industry

By Hannah G

Feb 24, 2023

Thank you so much for this opportunity. I have learned many things and hoping to learn more throughout my journey here. And I'm sure after this, I will become a great digital marketer.

By HoPe1

Dec 10, 2022

Muy buen curso para entender las bases del Digital Marketing e Ecommerce, nos permite explorar los diversos temas relacionados a estos topicos y como funcionan dentro de su ecosistema.

By Dawit A

Jan 18, 2024

this is the best course out there cuz it gives you a more detailed and explained information about the basics of digital marketing, also it makes you to continue to the next courses .

By Ismail H

Sep 13, 2023

This is the best course I started to gain the certificate of professional digital marketing and e-commerce, I really enjoy studying the course and I recommend it to everyone to study.

By Ngan N V P

May 30, 2023

I think this quite suitable for the one new who doesnt have any foundation of digital marketing. You could learn more about the useful definition digital marketing to get the overall.

By Srija D

Jan 6, 2023

This course helped me to learn about e-commerce and how digital marketing helps to attain certain goals . It also helped me to know about the various job opportunities in this field .

By Xenith K

May 31, 2022

I would highly recommend this course for anyone interested in digital marketing and ecommerce. It lays a great foundation for you to jump start your career within the marketing field.

By Joseph C

Sep 18, 2023

I really enjoyed the course as it gave me insights on how to go about online business and digital marketting. I hope i will be able to apply the skills learnt to promote my business.

By Lucía C

Jul 25, 2023

This is such a complete and insightful introduction to thei certificate. Joi is an amazing instructor. All the topics are well organized so learning feels progressive and interesting

By Ali

Sep 23, 2022

What a great choice I made. I have introduced myself to a market of great opportunities. The course is very well designed for people who have below basic knowledge of this industry.

By Noy B

Aug 8, 2022

Wonderful course, perfect for beginners. Very impressed at how clear and well-organized it is. The only suggestion I have is to have a speech option for the legnthy reading sections.