OO
Reviewed Nov 14, 2023
This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!
Foundations of Digital Marketing and E-commerce
This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy
Status: Data-Driven Decision-Making
Status: Marketing Strategies
BeginnerCourse12 hours
Featured reviews
AS
Reviewed Oct 11, 2022
I enjoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.
JG
Reviewed Sep 9, 2023
Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!
SC
Reviewed Mar 21, 2023
The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.
ES
Reviewed Oct 4, 2023
For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.
UD
Reviewed Nov 7, 2022
I learned a lot about e-commerce business online and how to make it successful by digital marketing channels. Superb strategies to promote e-commerce businesses and increase their growth day by day.
AM
Reviewed Jul 29, 2023
It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.
TS
Reviewed Jan 20, 2023
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.
YG
Reviewed Mar 16, 2025
GREAT CLASS MATERIAL: ONE IDEA FOR THE DAY: IN MY STRATEGY IN THE DIGITAL MARKETING FUNNEL...MORE EMPHASIS ON AWARENESS AND LOYALTY. THE CURRENT STANDARD: MONEY-DRIVEN AWARENESS AND CONSIDERATION.
MK
Reviewed Oct 17, 2022
it was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.
JH
Reviewed Apr 7, 2025
Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.
VL
Reviewed May 8, 2023
Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.