Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
19,444 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

Filter by:

1251 - 1275 of 4,706 Reviews for Foundations of Digital Marketing and E-commerce

By Robbin L

•

Nov 2, 2022

Great introduction to terms and overall responsibilities related to a role in Digital Marketing.

By Rose G

•

Sep 23, 2022

Very complete introduction course, interactive, well divided into readings, videos and quizzes.

By Mohamed N

•

Aug 1, 2022

very good course even for proffesionals because it is so refershing for concepts and new trends

By Christian Z

•

May 10, 2022

Great intro course, covers lots of good information, great way to get introduced to the program.

By Mailumo D A

•

Feb 2, 2024

i had a great experience through out this course and gained more knowledge in digital marketing

By Mitali S

•

Nov 23, 2023

Simple, interesting, compact but complete & most relevant course ' very effective way to teach.

By Urooj N

•

Aug 24, 2023

very interesting and informative especially quizes are very helpful to check previous knowledge

By Veikka F

•

Aug 15, 2023

This was a very good start to become more familiar with the growing field of digital marketing!

By Shadrac C

•

Jul 10, 2023

This is an amazing course. the lectures was super explanatory and well curated to aid learning.

By NODIR S

•

Mar 7, 2023

Very well structured course exciting and engaging, I recommended

especially for the PO and PMs.

By Mpumelelo K

•

Jan 24, 2023

Very informative. I learnt a lot of news things that motivated me to dig deeper and learn more.

By Anthony M

•

Oct 15, 2022

This is a great start into the Digital Marketing field of study if you have no prior learning!

By Rameez I

•

Aug 1, 2022

A top-notch course from Google and Coursera. Explains concepts in an easy-to-understand manner.

By clif t

•

Jun 13, 2022

Excellent layout, easy to follow instructions, well positioned quizzes and comprehensive test!

By Saeedeh S

•

Jun 6, 2024

Very informative! I would recommend for sure recommend it to any Digital Marketing enthusiast.

By Christanto P S

•

Mar 16, 2024

Thank you for the knowledge and free course, very helpfull for me as highschool fresh graduate

By Ankita S

•

Sep 18, 2023

loved the course.. got to know in detailing about the email marketing and digital marketing ..

By Catherine B

•

Sep 15, 2023

This was easy to follow and understand. The different formats really make engagement easy too.

By Ihsan S

•

Jul 6, 2023

This is one of the perfect course for learning foundations of Digital Marketing and E-commerce

By Oscar S

•

Jun 10, 2023

A nice kick-off to learn the difference options in the e-commerce and digital marketing world.

By Javoghn S

•

Jun 3, 2023

Both through and clear. A great place to begin learning and exploring about Digital Marketing.

By Hai P

•

May 27, 2023

Very helpful. It helps me gain the foundation I need to kickstart my digital marketing career.

By David S

•

Apr 25, 2023

Very interesting course and gives a really good overview of digital marketing and e-commerce.

By Deleted A

•

Apr 3, 2023

It was just great and incredibly informative course. Million thanks to every instructor there.