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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
19,444 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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1401 - 1425 of 4,706 Reviews for Foundations of Digital Marketing and E-commerce

By Alvaro C

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Feb 6, 2024

Effective based structure for quick understanding. I squeezed every drop or knowledge!

By Charlie L R

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Nov 9, 2023

So insightful and enlightening! Totally looking forward to continuing the certificate!

By Morgan H

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Nov 1, 2023

This course does a great job at laying the groundwork for the Digital Marketing space.

By Nisma M

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Oct 26, 2023

help to provide a strong foundations before going further into Digital Marketing world

By Krystal N C

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Oct 7, 2023

Very informative and educational for introduction to digital marketing and e-commerce.

By Amedé V

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Aug 22, 2023

Cubre las bases para entender el panorama general en Marketing Digital y en e-commerce

By Bob C

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Jul 31, 2023

A great introduction to digital marketing and E-commerce. Fast pasted and motivating.

By Marko K

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Jun 13, 2023

Amazing course with one learned you how to start with digital marketing and e commerce

By Naveed I

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May 7, 2023

Done Foundations of Digital Marketing and E-commerce, and Highly satisfied with them.

By Avinash S

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May 4, 2023

Coursera Provided beautifully and structured Digital marketing and E-commerce course .

By Rizwan H

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Apr 14, 2023

I have learnt a lot about digital medium and eCommerce industry for boost up business.

By Marc S V

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Apr 11, 2023

great content, I recommend to everyone looking to work online and self employment jobs

By FE C

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Mar 5, 2023

Excellent !!! I love learning this course, the instructor very easy and understandable

By Jose M Q R

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Feb 16, 2023

Excelente. Los conocimientos que obtuve me servirán de mucho en mis proyectos a futuro

By Sheena G

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Jan 23, 2023

Coursera and google made this course so incredibly informative and easy to understand.

By Blakayy

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Dec 22, 2022

Fantastic way to start your journey as a digital marketer and/or E-commerse specialist

By Sahapap M

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Oct 24, 2022

Thank for this course, I already got all overview for digital marketing and e-commerce

By mathew a

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Oct 5, 2022

great experiences in learning process . I would definitely recommend to my colleages.

By Dee M

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Sep 27, 2022

Course was very helpful and informative towards launching my digital marketing career

By Ndulgence G

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Aug 18, 2022

This course was very detailed and informative. Looking forward to taking more courses.

By Greg H

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Jun 21, 2022

The perfect course for any one beginning their journey in te word of digital marketing

By Ollie S

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May 25, 2022

Excellent course, helpful videos, practice test and this course is easy to understand!

By Waleed E W e

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Mar 25, 2024

I learned a lot and I don't want to learn more about digital marketing and e-commerce

By Sanwal S

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Mar 8, 2024

Thank you for offering such an informative and professional course for the beginners.

By Adnan K D

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Feb 3, 2024

I loved this course very much.It gave me a birds-eye view of all the marketing basics