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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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3076 - 3100 of 7,162 Reviews for Foundations of Digital Marketing and E-commerce

By AMARKARTHIK G

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Sep 10, 2023

EASY TO COPE UP WITH THE TUTOR AND THE CONCEPTS

By Saleh J

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Sep 2, 2023

This was an amazing course and I learned a lot!

By Ayesha T K

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Aug 2, 2023

It was so easy. It was amazing and exceptional.

By Kunal G

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Jul 25, 2023

Very informative & quite a learning experience.

By Martins E

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Jul 14, 2023

Super easy to understand and a bit entertaining

By Samuel F

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Jul 5, 2023

Great course, very well thought out and taught.

By Matthew M

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Jun 13, 2023

Great videos! Love how everything is explained.

By Jack P

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Jun 7, 2023

A good introduction to the certificate program!

By Vinh P

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Mar 6, 2023

Very engaging and informative, suitable for all

By MUHAMMAD Y

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Feb 22, 2023

absolutely wonder ful amazing intresting course

By Venessa M M

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Feb 13, 2023

It is a well structured and informative course.

By Sowmiya R

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Feb 12, 2023

loved the course it's amazing easy way to learn

By Pio F

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Jan 6, 2023

Laid the proper foundation in an efficient way!

By Anothai I

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Jan 2, 2023

Great fundamental course with great explanation

By Angel C

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Dec 30, 2022

Excelente curso! Realmente aprendí cosas nuevas

By chaimae d

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Nov 16, 2022

Thank you so much for this, it was very helpful

By Ana C M

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Oct 10, 2022

Very complete, intense and explains very well.

By César C

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Sep 26, 2022

Excelente curso. Didáctico y fcil de completar

By Ghazwa M

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Sep 15, 2022

Empfehle ich jeden an diesem Kurs teilzunehmen

By jaemi d

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Aug 26, 2022

Learned a lot about basics of digital marketing

By Laura V R

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Aug 18, 2022

Amazing information that can be use right away.

By Shalom G

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Jul 20, 2022

Its the best course ever with tangible examples

By Vallendio B

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Jul 8, 2022

easy basic course material to dive into the job

By Kim G

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Jan 3, 2026

Challenging but doable. Instructors are clear.

By Emilio O

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Aug 28, 2025

Curso con muy buena estructura de aprendizaje.