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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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3126 - 3150 of 7,162 Reviews for Foundations of Digital Marketing and E-commerce

By Sandi D

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Sep 29, 2025

Extremely useful foundation and introduction.

By Umer N

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Sep 2, 2025

An outstanding effort of coursera to guide us

By SAMUEL G G

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Aug 12, 2025

Me pareció muy bueno el curso muy recomendado

By Francisco B

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Aug 2, 2025

Extraordinario, agotador, pero extraordinario

By Deleted A

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Mar 3, 2025

é um bom começo, me deu um norte...recomendo!

By mohamad m

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Feb 9, 2025

Excelente, cumple con todo y es muy completo!

By Pinyapat R (

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Jan 28, 2025

This is the good course for digital marketing

By Bikrant A

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Dec 24, 2024

excellent course, will practise again n again

By Khushbu G

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Aug 13, 2024

Excellent!! Learned lots of think. Thank you.

By Chadha S

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Jun 11, 2024

It was really very insightful and intresting!

By Fazil N

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Apr 18, 2024

I feel blessed to have completed this course.

By Simas G

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Mar 11, 2024

proper structured information well presented.

By Meliza R

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Feb 18, 2024

I've learned so much! and I'm just starting!!

By Jazuli A M

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Dec 3, 2023

Very nice program and interesting instructors

By José M G C

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Aug 5, 2023

The best course about marketing I've ever had

By Claudia H

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Aug 3, 2023

Excellent information! I am learning so much.

By BRIAN J

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Jul 11, 2023

Great instructors and easy to understand tuto

By NSC_ U

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Jul 9, 2023

Best platform to get skills with practise !!!

By Joachim S P

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Jul 8, 2023

excellent and very easy to understand course!

By aliza s

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Mar 23, 2023

Its Fantastic I love the the way of teaching.

By Munir A

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Feb 13, 2023

it was amaizing and so helpful

thanks Coursera

By rishabh s

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Jan 16, 2023

awesome course is so much interestinteresting

By Jennifer C

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Dec 29, 2022

Excellent! Very thorough and I learned a lot.

By Michael G

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Dec 18, 2022

I learned a lot and I am excited to continue.

By Nana Y A

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Dec 7, 2022

Very impressive... Really enjoyed the course!