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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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3701 - 3725 of 7,162 Reviews for Foundations of Digital Marketing and E-commerce

By Rizwan N

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Jul 11, 2023

Excellent learning & experience

By Gday L

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Jun 12, 2023

i am still hungry to learn more.

By Devon L

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May 10, 2023

Great information, very valuable

By carlo m

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Mar 8, 2023

Great course, super interesting!

By Dandy K

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Mar 5, 2023

im so satisfied with this course

By Charles G

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Mar 1, 2023

Great course, really enjoyed it.

By ERNESTO S

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Nov 24, 2022

Excellent. I learned new things.

By Majid K

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Oct 27, 2022

The best course offer by Google

By Claudia P

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Oct 4, 2022

Contain all the basics and more!

By MUHAMMAD S K

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Sep 30, 2022

Very usefull classes, i like it

By Kevin J M

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Sep 29, 2022

Very good insights on the topic

By Zaheer H

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Sep 17, 2022

Best Course, easy to understand

By Eyab M

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Sep 3, 2022

Good time with great information

By gita w

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Aug 7, 2022

the best place to study properly

By Sandeep D

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Jul 17, 2022

Superb start of 7 course journey

By Alex A

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Jun 30, 2022

Excelente Material y contenidos.

By Carlos U

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Jun 24, 2022

Excellent and sinmpler to follow

By Robert M

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Jun 14, 2022

Very insightful and eye opening.

By Muhammad S K

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Jan 6, 2026

It is the most detailed course.

By Raditya M

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Nov 9, 2025

kursus ini sangat membantu saya

By Francesca F

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Sep 4, 2025

Learned a lot from this course!

By Pulibandla A C

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Aug 18, 2025

The certificate is not provided

By Sanele N

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Aug 17, 2025

This course is simple i love it

By Adriana

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Jul 25, 2025

Super happy for the content!!!!

By Shivani T

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Jul 21, 2025

Useful for job profile buildup.