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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,888 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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576 - 600 of 4,598 Reviews for Foundations of Digital Marketing and E-commerce

By SNOOK a b

Jul 3, 2022

Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.

By Kanchan J

Apr 5, 2023

This course has helped me really understand the foundations of digital marketing. Thank you so much for providing a such an insightful and clear understanding of the course.

By Karan A

Mar 5, 2023

Quite informational for people completely new to digital marketing. Great resources on getting the right kind of quizzes and supplementary reading for detailed understanding

By Maryam N H

Oct 2, 2022

It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.

By Harsha K M

Sep 15, 2022

Being from humanistics background digital marketing and e commerce were completely alien subjects to me , But this course has given me a clear picture about it . Thank you

By Lâm N T

Apr 9, 2024

To understand the fundamentals of Digital Marketing and E-commerce in an easy-to-understand and immediately applicable way, you can start with the following basic concepts:

By Shawna S

Dec 6, 2022

Great course for a general overview of how Digital Marketing & E-Commerce work. Plenty of examples given and a gives you great insight into the Digital Marketing landscape.

By Jaye B

Sep 18, 2022

I like how the course is delivered with it sectioned into different methods - reading, videos and tests. The text portion of the video's helpful in reviewing information.

By Ruxandra W

Sep 15, 2022

A very well-structured intro to digital marketing. It builds a solid foundation for the rest of the specialization, or for furthering your knowledge in various other ways.

By Zach M

Jul 31, 2022

Great Starting point. it really helps you get your bearings on how and what all these terms meant and the impact you can have on and for companies that you work with/for.

By Marina C

Jul 31, 2022

Very good theory refresher and still introducing some new terms & marketing trends to me - 10+ years in SEO and 5 in digital marketing. Very good start also for beginners.

By Roberto D R L

Jul 24, 2022

Incrible curso para comenzar en el Marketing Digital y en el E-commerce, considero que cualquier persona que le interese este tema le de una oportunidad a este gran curso.

By Haseeb U

Oct 22, 2023

The program has equipped me with tremendous value, it is perfectly designed by professionals , basics of digital marketing are covered very professionally in this course.

By Luis C

Mar 27, 2023

Nice learning experience, easy to understand and very intuitive. I would have to finish the 7 courses and find a job to say if it's worth the time and attention for sure.

By Nur M A b A J

Feb 25, 2023

Its a good knowledge for the beginners on the digital marketing and e-commerce. I've learned a lot in this course and I would recommend to people in joining this training

By Jessica V

Jan 23, 2023

Excellent foundation course that introduces the most common terms used by marketers. The explanations are great and the exams help to create that foundation of knowledge.

By Kaung H K

Jan 13, 2023

The information you get for an intro course, it's unbelievably valuable. Recommend to take this course first before going for other courses in the Specialization program.

By Muhammad F

Oct 24, 2022

Its a very well explained and taught course. the teachers are very thorough in the subject and i can say its a great journey learning with Coursera team and Google team.

By Sune S

Jul 9, 2023

Everything was well organized and simple to follow. I love that there suddenly pops up questions during the video. I focus a lot better knower there is a quiz coming up!

By millicent e

Jan 23, 2023

i enjoyed every bit of the course. the instructors were so professional with the teaching and i have this to say thank you so much coursera for this amazing opportunity.

By Danae B

Dec 12, 2022

Google is a beast, there isn't too much they are lesser at. These courses are simple and easy to follow. I will be continuing my online training and might not stop......

By Ash S

Nov 14, 2022

Great foundation for any digital marketing professional. Even with a decade of experience in digital marketing, I learned new things. Recommend for onboarding new staff.

By Chinenye U A

Sep 18, 2023

it was an amazing experience and am grateful to African coding network for such amazing opportunity and thanks to google for such detailed lecture and course materials.

By Sangam I

Jun 17, 2023

A detailed understanding on the basics of Digital Marketing with a good explanation on the various terminogies used .Overall a good course to begin on digital marketing

By Elizabeth Q

May 27, 2023

Overall a great course for introducing digital marketing. I will say the material goes by quick so I suggest stopping videos when needed, take notes, and ask questions!