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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MS

Feb 13, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1526 - 1550 of 7,160 Reviews for Foundations of Digital Marketing and E-commerce

By Yazan

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Oct 19, 2025

I love how this course is structured and the questions are made to test your intelligence to the MAX...

By Carla M

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Jun 6, 2025

Really informative, although I currently practice some of this, really appreciate the theory behind it.

By andreas h

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Apr 1, 2025

Interesante introducción y fácilmente entendible para las iniciación en el mundo del marketing digital.

By Jesus K G Z A

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Sep 16, 2024

Espectacular. A mi ritmo y muy contento con lo aprendido, grandes instructores y método de aprendizaje.

By İlkim T G

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Jan 21, 2024

Thoughtfully structured, easy to follow, instructive. Thanks to everyone behind this beautiful project.

By Ngozi M

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Jan 19, 2024

This is a great course beautifully delivered. Thank you Coursera and the Google Digital Marketing Team.

By Sami S D

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Oct 3, 2023

this course has add a lot to knowledge and helped me understanding tee foundation of digital marketing.

By ARIFUDDIN B I

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May 29, 2023

Good because I got sponsored thanks to my sponsor! Hope can leverage the skills I gained for my career.

By Vitaliano J R

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Feb 6, 2023

This Course is a great follow up after finishing my Degree in Marketing. Thank you for the opportunity.

By stop s o m G

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Jan 1, 2023

i enjoyed a lot this course. and the teacher was so clear to understand. i really recommend this course

By Melanie S

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Dec 8, 2022

This is a great overview of the field and perfect for anyone just getting started in digital marketing.

By Jeneca K

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Nov 6, 2022

this is awesome for starters like me you'll learn all the basics about digital marketing and e-commerce

By N'GUESSAN F I

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Oct 23, 2022

THIS COURSE IS ONE OF THE BEST COURSE ACTUALLY FOR ME. I LEARNED A LOT AN I'AM DEDICATED TO GO FUTHER.

By Mandeep

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Oct 4, 2022

Oodg experience incredible was itlla t aavh i ll j#sss hingt of allot learn ejjjJ! Jjjjjbbbbnn!jjjjjj

By Karisha J

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Nov 13, 2025

Amazing introduction to the Digital Marketing and E-commerce world. Excited to see what's coming next.

By ANA R B F

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Aug 5, 2025

Me ayudó a como utilizar los métodos de aprendizaje de el marketing digital y del comercio electrónico

By Fajar I P G

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Apr 7, 2025

Thankyou the course helping me a lot to understand the Foundations of Digital Marketing and E-commerce

By Jyotirmoy D

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Nov 12, 2024

It was very nice to learn tis course this course taught me a lot about digital marketing and its uses.

By Yudiel M M

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Sep 4, 2024

Gracias por todo el conocimiento que me han impartido en este curso. Fue muy detallado he interesante.

By Way T S L

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Dec 19, 2023

Amazing advance data provide by coursea in this course. Thanlk you so much Coursera team and Mam Anky.

By Daniyal S

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Aug 9, 2023

An amazing in depth course that lays the perfect base for the start of your digital marketing journey.

By Harsh A

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Jul 31, 2023

I really liked the course , it started from very basic that made it easy to start marketing digitally

By Xolile K

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May 17, 2023

This was a very interesting course and I learned a lot about digital marketing concepts and practices.

By SITI N H B I

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May 10, 2023

A lot of inputs I gained from this course even it is just one step but great knowledge, thanks to all.

By sugandhi c

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Apr 14, 2023

Really loved the course, the content and the way of delivering all the contents were also appreciable.