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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MS

Feb 13, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1626 - 1650 of 7,160 Reviews for Foundations of Digital Marketing and E-commerce

By Worakamon W

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Jun 8, 2022

This course help me to understand and gain the knownledge about digital marketing and e-commerce.

By Andres E P

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May 31, 2022

Great course! Not only does it have great content, but has activities to practice your new skills!

By KARTHIK D

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Aug 21, 2025

Amazing Course to learn about various digital marketing strategies & measure performance metrics.

By Leandro

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Jan 22, 2025

Excelente aprendizaje de los fundamentos escenciales del marketing digital y comercio electronico

By Надія Х

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Jan 7, 2025

Курс дуже сподобався, гарна подача і різні варіанти засвоєння інформації (відео, текст, помічник)

By Daniela M R

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Nov 15, 2024

This course has been perfectly designed for beginners to get the best knowledge for a new career.

By Rakesh D

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Jul 18, 2024

the instructors were really amazing they explain everything easily and make u understand concepts

By Elishba P

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Jun 25, 2024

I think the course is great but the content should be available even after completing the course.

By Vipin C V

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Jan 24, 2024

Very well structured course, that lets one learn on their own pace and increase their skill-sets.

By MUHAMMAD A

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Nov 2, 2023

This Course was exceptional. I had learned so many things about Digital Marketing and E Commerce.

By Melanie K

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Jul 14, 2023

Excellent foundational knowledge learned during this course. Super excited for the next chapter!

By william p

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Apr 7, 2023

This was a fantastic and educational course thanks so much for the opportunity to grow and learn!

By Naphat M

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Nov 7, 2022

This course will telling you for all of the marketing. clear explain. and good course. I love it.

By Ana Z

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Oct 6, 2022

Very well summarized foundations of digital marketing! Great intro with all the basic knowledge.

By Bruno L

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Sep 7, 2022

Perfect for beginners. Didactic, friendly, and fun. Can't wait to take the other course sections!

By Nancy A

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Jul 16, 2022

A great course for everyone out there. you will always be grateful for enrolling in this program.

By Alejandro V D

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Jun 21, 2022

really granular and focused on develop needed abilities to grow in the digital marketing industry

By Hailey M

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Oct 10, 2025

I really enjoy this course! I'm actually learning the matetrial and it's not boring. It's great!

By Reem S H ( ش ح

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Apr 6, 2025

كانت الوحدة الأولى والثانية رائعتين وأنا ضمن الوحدة الثالثة حاليا .. مضمون مهم ومميز ..شكرا لكم

By Jody M

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Mar 4, 2025

Uplifting and easy to follow content, with a really engaging format that can be received by all.

By Ayesha N

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Dec 14, 2024

I love this course its help me explore more about marketing i had great learning experience here

By AKURO N

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Nov 5, 2024

The instructor is amazing, she breaks it down to the most simple terms and very understandable.

By Hossein K j

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Nov 3, 2024

I really enjoyed this course. It was very helpful and provided great insights. Highly recommend!

By Kione G

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Sep 5, 2024

Very informative and gives a great look at the concepts within digital marketing and e-commerce.

By Dhvani G

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Jan 6, 2024

It will be really great to learn about the basic fundamentals of Digital marketing & e-commerce.