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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
19,302 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1801 - 1825 of 4,675 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad Z A

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Dec 6, 2022

It's a very detailed course, I learn new tactics about E-commerce.

By Sunkesula B f

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Dec 3, 2022

good course , best lectures, i love this course when i am learning

By Verena K

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Nov 20, 2022

Interesting and worthwhile with good examples. Very easy to follow

By gladstone123

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Oct 17, 2022

A good introduction to the subject. I liked the quizzes the most.

By Drago R

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Oct 7, 2022

In this course I learned more thing , I am excited to know more .

By Ho Q V

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Oct 5, 2022

The lessons are clear and easy to understand. Thank you very much!

By Mitali P

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Sep 28, 2022

Amazing course with good information which was easy to understand.

By Vanesa P

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Sep 22, 2022

Absolutely complete, dinamic, interesting, the rigth way to learn

By Isaac A

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Sep 20, 2022

This course is amazing. Well arranged and simplified. No regrets.

By Lartey R

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Sep 13, 2022

I really enjoyed this course and would recommend others to take it

By Kalpesh P

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Sep 3, 2022

It's very good course to learn about digital marketing foundations

By The T A O G

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Aug 4, 2022

Great Introduction content. Easy to understand and user friendly.

By Nick A T

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Jul 14, 2022

Fantastic course; eye-opening and relevant. Great instructors too.

By Shikha M

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May 31, 2022

Very informational and easy to understand. I'm loving this course!

By Job E

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May 30, 2022

This Introduction course was very exciting and met my expectation.

By Walter s

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May 12, 2022

Very well done with the riight level of knowledge and encouragemnt

By VEENOSH A B

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Jun 2, 2024

the information displayed were very easy to access and understand

By sumaiya a

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Feb 5, 2024

Good one. I would give 5 stars for this course. thank you google.

By Alejandro

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Jan 25, 2024

Muy buen curso, para lograr avances en temas de mercadeo digital.

By Fahad A

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Jan 6, 2024

it was a great course i have learned a lot of skills through this

By Anna J O

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Jan 4, 2024

I loved it. To the point encouraging and filled with good advice.

By Vanesa K C V

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Dec 10, 2023

Everything I needed to learn from strach about Digital Marketing.

By monica v

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Sep 17, 2023

This was a very well presented course, which i enjoyed very much.

By Mike C

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Aug 28, 2023

Good foundation topics for those without background in Marketing.

By Lali M

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Aug 14, 2023

This is a very interesting course which I wanna pursue to the end