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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,888 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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2326 - 2350 of 4,601 Reviews for Foundations of Digital Marketing and E-commerce

By Thư T

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Mar 17, 2023

Lays a very good foundation for your career

By papayaw m

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Mar 16, 2023

very good and the whole process is engaging

By Wallach O

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Mar 12, 2023

Really helped stamp the basic fundamentals.

By Nishant D

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Feb 5, 2023

The course was well structures and planned.

By Ruthel B

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Jan 27, 2023

Very informative, easy to follow and learn.

By NIKI C

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Jan 25, 2023

very well-instructed courses for beginners!

By Jawad A

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Jan 24, 2023

best learning platform and great experience

By Damaris M A

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Jan 7, 2023

Good and detailed course, very informative.

By Kindy B

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Nov 18, 2022

It’s because

my Knowledge

is more efficient

.

By Wael A

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Nov 17, 2022

The course is very good and I learned a lot

By Aisha T

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Oct 4, 2022

Amazing course. Very helpful skill to gain

By Cao A T

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Oct 3, 2022

Things went very well. Thank you teachers.

By sire a

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Aug 27, 2022

well presented and very easy to understand.

By Ieva U

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Jul 14, 2022

Great basics on e-commerce and e-marketing.

By Kerry C

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Jun 24, 2022

excellent introduction to online marketing

By Azan A

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May 24, 2022

All basics of digital marketing are covered

By Samantha C

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May 21, 2022

Very easy to follow with great information

By Kumail A

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May 12, 2024

this is an easy way to improve your skills

By Norman B

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May 8, 2024

Super aufbereitet und sehr gut zum Lernen!

By Francis R

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Apr 29, 2024

One of the best course I have done so far.

By Aswin K

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Apr 3, 2024

it was a great journey and i learned a lot

By Anamika J

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Feb 22, 2024

very helpful, clear and easy to understand

By Dennis J S B

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Jan 15, 2024

professionally structured and administered

By Vishal K

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Nov 11, 2023

A good ice breaker for a marketing newbie.

By Joy V

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Nov 3, 2023

Thorough and nice mix of quizzes and tests