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Back to The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
744 ratings
176 reviews

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Top reviews

YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

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51 - 75 of 172 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Yann S

Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

By Sanjay P

Jun 02, 2020

This was very much useful and I have got too much learning from this.

By Saurabh D

Jun 10, 2020

Quite comprehensive for Fundamentals. Thank you all for this course.

By Jesus G

May 22, 2017

Great course as a refresher or for someone just getting into revmgt

By Diemacher

Jan 12, 2016

Very nice overview of the major revenue issues facing hotels today

By Cheyma M E B

Oct 07, 2019

Well structured and the speakers have a great educational method!

By Mohamed M

May 29, 2020

Wonderful course and very useful, it will help me in my career.

By Marta V

Apr 30, 2020

Excelente curso. Interesante y muy completo. Recomendable 100%.

By Ramin Z

Feb 03, 2019

very good course to learn the basics of the revenue management

By Arpit M

Jun 18, 2017

Wonderful Course for Hotel Revenue Manager, i really loved it.

By Hermine M

May 11, 2017

very useful, very knowledgeable and with good lecturer! thanks

By Sushant S

May 08, 2017

A great method to learn new and upgrade existing experience.

By Firoz K

Aug 05, 2020

It was very awesome training & helpful for upcoming days.

By Claudia C

Jun 02, 2017

Very cool, just missing some practical exercises

By Quang V

Apr 09, 2016

Very useful. Thank you so much for this course.

By Olivier L

Mar 30, 2016

Excellent course material with gradual approach

By Bich T

Jun 07, 2020

Super precise and full of pratical information

By Olina S

Aug 28, 2020

Very informative course. Great for beginners.

By Afag S

May 14, 2020

So clear, so cognitive, so productive course!

By Hubert A

Jul 19, 2017

Very instructive for a first course in RM

By Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

By Sergio

Jun 09, 2018

Very good, enjoyed very much this course

By Parv s

May 12, 2020

amazing output thank you so much guys.

By Xavier S

Sep 03, 2017

Excellent course, very comprehensive

By Domingo M

Apr 19, 2020

Outstandig course! Thank you!