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Back to The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
1,032 ratings

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Top reviews

YZ

Jul 31, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed

the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

TD

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

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76 - 100 of 261 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Sanjay P

Jun 2, 2020

This was very much useful and I have got too much learning from this.

By Saurabh D

Jun 10, 2020

Quite comprehensive for Fundamentals. Thank you all for this course.

By Dan D

Jun 30, 2023

A lot to learn. So much data from the instructors. I learned a lot.

By Jesus G

May 22, 2017

Great course as a refresher or for someone just getting into revmgt

By Diemacher

Jan 12, 2016

Very nice overview of the major revenue issues facing hotels today

By Cheyma M E B

Oct 7, 2019

Well structured and the speakers have a great educational method!

By Mohamed M

May 29, 2020

Wonderful course and very useful, it will help me in my career.

By Marta V

Apr 30, 2020

Excelente curso. Interesante y muy completo. Recomendable 100%.

By Ramin Z

Feb 3, 2019

very good course to learn the basics of the revenue management

By Arpit M

Jun 18, 2017

Wonderful Course for Hotel Revenue Manager, i really loved it.

By H M

May 11, 2017

very useful, very knowledgeable and with good lecturer! thanks

By Sushant S

May 8, 2017

A great method to learn new and upgrade existing experience.

By Nam P

Oct 11, 2021

The best course of pursuing the path of becoming Hotel GM!!

By Juana B

Dec 27, 2020

Great way in improving my knowledge about hotel operations.

By Firoz K

Aug 5, 2020

It was very awesome training & helpful for upcoming days.

By Andrea D

Feb 12, 2023

Very good for an introduction to revenue management!!

By Evans A

Nov 1, 2020

The training is very insightful, trendy and Relevant

By Claudia C

Jun 2, 2017

Very cool, just missing some practical exercises

By TF Ç

Jun 15, 2023

It is very beneficial especially for beginners.

By Quang V

Apr 8, 2016

Very useful. Thank you so much for this course.

By Olivier L

Mar 30, 2016

Excellent course material with gradual approach

By Camila

Dec 27, 2020

This course is professional level. I recommend

By Bich T

Jun 7, 2020

Super precise and full of pratical information

By Olina S

Aug 28, 2020

Very informative course. Great for beginners.

By Afag S

May 14, 2020

So clear, so cognitive, so productive course!