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Back to The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
817 ratings
197 reviews

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Top reviews

YZ
Jul 31, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
Nov 25, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

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76 - 100 of 193 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Bich T

Jun 7, 2020

Super precise and full of pratical information

By Olina S

Aug 28, 2020

Very informative course. Great for beginners.

By Afag S

May 14, 2020

So clear, so cognitive, so productive course!

By Meng F

Oct 24, 2020

Really useful. The final exam is not easy.

By Hubert A

Jul 19, 2017

Very instructive for a first course in RM

By Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

By Sergio

Jun 9, 2018

Very good, enjoyed very much this course

By Parv s

May 12, 2020

amazing output thank you so much guys.

By Xavier S

Sep 2, 2017

Excellent course, very comprehensive

By Domingo M

Apr 19, 2020

Outstandig course! Thank you!

By pretesh

Dec 3, 2015

overall course was very good

By Svetlana M

Dec 24, 2020

Thank you it was useful!

By Marshall D

Aug 6, 2017

Very insightful course

By Griselda C

Feb 4, 2018

Recomiendo el curso.

By Nimish M

May 16, 2020

very knowledgeable

By SAGBOHAN B A

Apr 15, 2020

J'ai aimé ce cours

By Manish T

Jan 14, 2016

Excellent Course.

By Al s H

Oct 13, 2020

Very Nice course

By Zoheb K

Feb 3, 2017

great learning !

By Kym O

Feb 29, 2016

Simply awesome!

By John C M

Jul 27, 2020

Awesome course

By Deleted A

Mar 5, 2019

great course !

By Balakrishnan B

Sep 17, 2017

Great Learning

By swapnil P

May 27, 2020

great content

By Mauricio A Q M

Dec 18, 2017

Great Course!