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Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
1,032 ratings

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Top reviews

YZ

Jul 31, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed

the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

TD

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

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251 - 261 of 261 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Carmen J

Jun 15, 2018

the readings and articles are outdated

By Michael F

Jun 20, 2020

This course sadly does not live up to the expectations I went in with based on the quality of the first course in the specialisation.

Presenters of course materials seem inexperienced in presenting, and while they are obviously knowledgeable in their fields, also seem unfamiliar with the scripted content - leading to unusual inflection in some parts of the video lectures. Additionally, one presenter's overuse of gesture is particularly distracting.

Links to a large portion of the supplementary materials provided are defunct. While some can still be found by searching online, others have been removed from public access by Duetto (i.e. from their website or their YouTube channel).

Additionally, given almost all of the supplementary materials are from a single source which has a business interest in promoting certain approaches to revenue management, they provide a very one-sided view of how it should be done.

The course assessment is not thorough - requiring just a single examination of only 15 questions, and which can be repeated multiple times. Signpost practice examinations at the end of each module contain typographical errors, unusual phrasing, and in one instance indicates which answer is correct before being submitted by the learner.

By Hasan H

Feb 5, 2022

The MOOC overall is an exceptional crash-course into hotel distribution and revenue management but this particular course was, in comparison to the first course, way below par. Unlike the first course, this one is fully conducted by partner company Duetto. The lecture videos were hard to follow, as the information was overgeneralized and excruciatingly repetetive.

The practice quizzes consisted of basic multiple choice questions that, just like the videos, offered nearly zero practical application of the topics at hand. Additionally, the quizzes were riddled with typos--As were the video captions.

The course is concluded with a final exam, which at last challenges students to make strategic decisions based on numeric performance metrics in various hotel scenarios. Such questions and cases should have been presented throughout the course, so that the student could acquire a clearer understanding of hotel revenue management overall. Instead, you are bombarded with basic definitions and general key points.

By Eefke v D

Nov 11, 2017

I didn't think it was a good course. Almost everything in course 2 had already been dealt with in course 1. The presentations in course 2 lacked good examples/situations which course 1 did offer. Last, the links of course 2 were sponsored by Duetto so it's very subjective. I would have liked to see better teachers/professors in course 2. To me it just wasn't worth paying for.

By Andres L I

May 16, 2019

Overall I´d say this course is not updated at all to be honest. Articles you find around the course are from 2014/2015 and part of them as some videos are not accessible anymore. But I like the way it´s structured you will also find quite interesting staff as a couple of books (from 2015) but you´ll learn the basis

By Samar H

Mar 4, 2021

this course is extremely monotonous and does not provide significant material. it keeps reiterating that certain things are extremely important but fails to adequately and interestingly discuss these in detail or provide any real insight.

By Reyazul S

Dec 24, 2023

unable to get the certificate after completionon of the course through the financial aid program

By Soufiane K

Mar 19, 2024

it's not working there's problem

By Vijay N M

May 20, 2020

Better lectures please.

By ZENAN T

May 3, 2023

Very general...

By Abhishek s

Jun 9, 2021

Crap