GenAI for Marketing & Customer Engagement is a practical, hands-on course designed for professionals who want to leverage Generative AI to create high-quality content, optimize SEO, automate marketing workflows, and deliver personalized customer experiences. Whether you're a digital marketer, marketing manager, brand leader, or customer experience professional, this course helps you understand how AI can improve productivity, strengthen customer engagement, and generate measurable marketing ROI.

Through four structured modules, you'll explore the fundamentals of Generative AI in marketing, AI-powered content creation, SEO and Answer Engine Optimization (AEO), conversational AI, hyper-personalization, Agentic AI, marketing analytics, and AI-driven performance optimization. You'll learn how to integrate tools like ChatGPT and other AI platforms into marketing workflows while maintaining brand voice, ensuring ethical AI adoption, and implementing governance best practices. The course emphasizes strategic thinking and practical application, enabling you to confidently deploy AI across the marketing value chain and drive meaningful business outcomes. Interactive activities, role-play scenarios, hands-on labs, discussion prompts, and a capstone AI implementation project reinforce key concepts and prepare you to apply Generative AI in real marketing environments. By the end of the course, you'll be equipped to automate marketing processes, enhance customer engagement, optimize campaign performance, measure AI-driven ROI, and develop a practical roadmap for responsible and scalable AI adoption within your organization.