About this Course

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Coursera Labs
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Intermediate Level
Approx. 22 hours to complete
Portuguese (Brazilian)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level
Approx. 22 hours to complete
Portuguese (Brazilian)

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

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Week1
Week 1
5 hours to complete

MÓDULO 1 - Marca Contemporânea - Uma potência fragilizada.

5 hours to complete
8 videos (Total 42 min), 11 readings, 1 quiz
Week2
Week 2
3 hours to complete

Módulo 2 - fundamentos da gestão de crise

3 hours to complete
3 videos (Total 22 min), 5 readings, 1 quiz
Week3
Week 3
4 hours to complete

Módulo 3 - Os 3 tempos da gestão de crise de marca

4 hours to complete
4 videos (Total 28 min), 6 readings, 1 quiz
Week4
Week 4
4 hours to complete

Módulo 4 - Fundamentos da Comunicação e Comunicação de crise

4 hours to complete
4 videos (Total 34 min), 6 readings, 1 quiz

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