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Learner Reviews & Feedback for Marketing Strategy by Illinois Tech
113 ratings
About the Course
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.
Top reviews
YZ
Jan 30, 2025
great course and teacher not only for beginners in marketing but also for experts.
MH
Jan 6, 2025
the course was very useful and complete, I am very satisfied with the way the lessons were presented.
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