I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.
Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.
A little bit ambiguous and vague, however it gets better in the next sessions in my opinion.
By Sarah I•
Parts of it seemed a bit salesy, but I really enjoyed the insights from Tressie Lieberman.
By Borkica I•
the course is interesting, but i honestly enjoyed the first course more
By Nishant K S•
course needs to be more up to date in terms of social tools provided.
By Kirti S•
Very good course, covers and give most of the important information.
By KAREN C•
VERY GREAT TOOLS AND REAL LIFE EXPERIENCES PRESENTED IN THIS MOOC!
By Scot S•
I really enjoyed the interviews and real time marketing examples.
By Ivan Z•
some interviews about real events, kind of informative
By Michelle S•
Great course, but a little dated. Needs some updates.
By Alejandra V•
Es un poco lento y tedioso.Pero en general esta bien,
By Hany H A E A•
very good course with many detailinf and informations
By Edward a G•
Material was outdated, but that's understandable.
By Saverio L•
A really interesting and useful course!
Great content and wonderful presenters.
By Josh G•
Thank you. Excellent information.
Very constructive and helpful
By Nicholas M•
The material is very Helpful
By Luz E P A•
Great really useful!
By David C K•
By Enerst X•
By Rivière M•
By Jumana S•
I liked this course, but there is room for improvement.
For the assignment where you list keywords and hashtags associated with your target audience using Social Mention, the keyword results are only as good as the search term you use. And there was not much guidance on how to determine that search term. For instance, my target market is comprised of sales and marketing managers in corporate and creative environments. What should I search for to find out what they are talking about? I truly don't know. I took a guess and completed the assignment, but it would be helpful to understand the strategy for using social mention successfully.
Secondly, the IBM Blue Mix section did not work. I signed up (using my Coursera email) but never received a confirmation email. I checked my spam folder. I created a support ticket through IBM and received support emails, but never got the confirmation email. They re-sent it several times but it never came through. Viewing the discussions, I was not the only one this happened to. And I had stopped watching the videos because I thought I needed that access to finish the course. Getting that straightened out would be a huge improvement.
By Travis L•
While this course provides a lot of excellent theories and suggestions for how to accomplish social listening, the websites and tools that they reference are outdated and are no longer free to use for this class making it difficult to do the actual assignments. At times the course almost comes across as an affiliate marketing ploy to get you to sign up for a bunch of services promoted by the course. That being said, this course lays some solid groundwork for students to put together a strategy for monitoring social media channels and becoming influential within social media channels to bring greater value to their brand. Should a student be apart of an organization that is looking to dedicate resources to building out a social media strategy, the learner will have a great starting point by which to help their organization seek out and engage the proper vendors to help them build this strategy effectively.
By Anaïs N•
I found the course useful to better ground and assimilate the ideas presented in the first one.
But on the other hand, as mentioned by other learners, I do find it a little too much on the commercial side.
I did find very interesting to learn to use some of the tools such as Klout. I think that in time, and working in the Social Media department of a company, I would get the chance to see the interest of Lexalytics but I DID NOT understand anything related to Bluemix... I felt it was superfluous in this course.
All in all, I did appreciate the course as it made me think more deeply about my goals, but I'm not entirely sure it was worth the €71. I feel it could have been shortened a tad bit and go more to the point.
I do look forward to the next course though as I am learning a great deal no matter what :)