May 26, 2018
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
Nov 05, 2017
This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.
By Moutasem S•
Nov 05, 2018
The Mooc's material is old and need updating, and there is a bulk of websites registrations we didn't need to fulfill our target as it is already expired or changed the scope, on other hand it guides to the main goal of listening to the target market and interact with influencers.
By Emma H•
Nov 03, 2016
Great course. Felt a little salesy at times, with all the monitoring products features (some which wouldn't work due to changes in UI or incompatibility with my computer). But overall a great overview of monitoring software and the importance of understanding your audience.
By Kathy D•
Mar 08, 2016
It's a very special MOOC since they give great tools but it gets a little bit complicated because at the end, you need a tool that sumarizes rather than teaches you programming. Either way, I believe all the MOOCs are fantastic and necessary. They give great examples!
By Stephane D•
Mar 01, 2016
Some interesting content and great softwares/tools. However this second mooc is a bit too much on the commercial side (including VERY pricey softwares that few of us will ever use I guess). Fortunately, the other moocs of the specialization are much much better!
By Linda L•
May 04, 2018
Good, just frustrating there is no one in the forums to help when the apps we're being asked to use aren't working for us. I would have been nice to have some direction and to save some time. The course information will be helpful.
By Fabio P R•
Feb 04, 2016
I found it was very interesting, for sure, but maybe too focused some times. Also, it seems good for listening to twitter, for example, but not other social medias that could be much more interesting in different situations.
By Gavin B•
Apr 20, 2017
Lots of application that are discussed within the course have been updated, so the tutorials are not longer relevant. This made it challenging to utilize the applications to the full extent.
By Fiorenzo C•
Nov 24, 2018
The first two weeks were very useful, because I gained insights about many interesting Social Media Analytics platforms, but them the content stopped being relevant and up-to-date.
By Valeriya C•
Feb 23, 2016
I would prefer to learn about less SMM tools more in depth, rather then getting to know so many just briefly. Felt a little bit overwhelmed.
By Chakshu K•
Sep 29, 2019
The material and a lot of the tools are outdated or have shut down. This course would be much better if that can be addressed.
By Kimberly J•
Feb 01, 2018
It was a bit salesy in my opinion. IBM Blue Mix was pushed big time which was very off putting.
By Robin J•
Feb 13, 2016
Too much basic stuff about Twitter and how everything works in detail. Could be more advanced.
By Sharon A•
Oct 10, 2019
Great course, but there are still some topics not updated to 2019 reality.
By Katherine B•
Dec 07, 2015
I found the monitoring tools a bit difficult to grasp in the time frame.
By Antonio F R•
Nov 15, 2017
Missing updates on software usage.
Apr 05, 2020
By Kayley K•
Nov 06, 2016
Aside from week 4, I found this course to be little more than a commercial for various social analytics programs. Also, there's a Google+ assignment. Google+ wasn't relevant five years ago, let alone in 2016. There's some potential in this course but it desperately needs to be updated for 2017. This course may be helpful to people just starting out as social media professionals but if you're already working in this field, you will find this course incredibly dull.
By Mihai M•
Jul 08, 2017
well, my main problem was that the tools MOOC provided didn't fit on the regional needs that I have.
Most of them have just an English oriented content analysis. Unfortunately, this MOOC didn't help me so much.
By Marlene S•
Jun 08, 2020
content too old; video/ audio quality could be better; assignments are aimed at business owners or people already working as senior marketing professionals; major focus on Twitter
By Myriam M•
Oct 31, 2019
Está desactualizado por completo
By Lucas K•
May 19, 2020
You have to sign up for tons of free trail applications and software