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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.6
1,231 ratings
230 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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51 - 75 of 225 Reviews for The Importance of Listening

By leslie

May 28, 2017

It is so important to listen...I knew it but NOW I really know it! Thank you!

By Priyanka S

Sep 21, 2017

Wonderful course !!! learnt a lot about social tools and how to use them !!

By Juan A R P

Dec 03, 2015

You learn Amazing tools that will shape the way you see the internet and look into your business. Fantastic Course totally recommend it.

By Luke O

Sep 18, 2017

The tools, strategy, and walk-throughs given in this course to date alone, has proved hugely useful for our business.

By Elekwachi P A

Jun 30, 2017

This course was very helpful in teaching me how to pay attention to the needs of my high value market.

By Clive S

Jul 24, 2016

Engaging, relevant and grounded in the real world. Competency-based education at its best

By Pradyumna M K

Feb 07, 2016

The tools provided here are not you get on some blogs or ads. They are genuine and give great insights. I have empowered myself by Coursera. Thanks

By Lisa S

Feb 22, 2016

Wow! I feel like a whole new world has opened up to me. This specialization is more fun than work! The discovery and new tools are amazing! I can't say enough good about all of the courses in this specialization!

By Jinder

Apr 26, 2016

Well-presented and interesting case-study with Taco bell

By Dmytro Z

Apr 20, 2018

It was great experience within the experiments and helpful insights! Thank you!

By Sol A O

Oct 07, 2017

Incredible and real course, you can see the results on your profesional persona in social media as you develop and use the tools.

By Noreen H

Feb 29, 2016

Excellent, I would highly recommend this course to anyone interested in Digital Marketing or Digital Strategy development.

By Jose J M

Jun 17, 2018

It is a great course, where they give you important tools and good sources of knowledge.

By Aboud K

Dec 23, 2015

WOW! Very insightful and outstanding tools!

By Pramod K G

Feb 09, 2017

It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor

By RAZA I

Apr 08, 2017

Excellent information , brilliant material and entertaining discussions. Highly recommend for anyone looking to build essential skills revolving around social media.

By wole a

Jun 14, 2017

Excellent

By Víctor R O L

Apr 07, 2017

Great course!

By Paul K

Nov 20, 2017

Love this course. Introduction to Social Media Tools and how to use them. Along with an excellent overview of a Big Brand's use of Social Media

By Arindam B

Jun 30, 2017

an excellent one

By Hamza H

Dec 08, 2015

Great course, choc-a-bloc with fantastic resources, information and advice. Credit to the team behind it.

By Epiphane A

Oct 10, 2016

There is nice stuff in here, worth reading!

By François-Lévy Z

Feb 26, 2018

V

By Neda B

Nov 23, 2015

It was an amazing opportunity to be able to learn this new concept from the experts in this field. Thanks to Randy Hlavacand, Northwestern University and Coursera for bringing this opportunity and make it accessible for everybody.

By sofia s

Mar 12, 2016

I would cry for how amazing this is!!!