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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.6
1,231 ratings
230 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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76 - 100 of 225 Reviews for The Importance of Listening

By Anli Z

Mar 15, 2017

It is a wonderful experience. This course not only teaches you knowledge of social media marketing, but practical ways to motivate your growing in social media marketing.

By Apichart T

Jul 31, 2017

Good Course to know about insight social audience

By Bining Z

Jan 14, 2018

g

o

o

d

By Jonathan R

Oct 06, 2017

Very informative!

By rotem l

Feb 13, 2018

really good videos and explanations.

I am in the middle and allready seing an effect on my buisness

keep up the good work !

By Osama A

May 22, 2017

Useful

By Ana Q

Aug 13, 2017

Me encantó este curso aprendí mucho sobre como utilizar diferentes herramientas para escuchar a la audiencia que te interesa.

By Alexis P

Sep 04, 2017

The interview with Tressie Lieberman was great!

By Eray A

Mar 09, 2018

Awesome

By Hans K

Jan 11, 2018

Very practical and hand-on assignment. The tools can be brought immediately into action thus the contents are very useful and of high value

By Juan P M P

May 29, 2017

top

By Ebony D

Mar 10, 2017

They provide you with great tools! Perfect for people just starting out.

By Raja R

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

By Femi A

Oct 27, 2017

The entire MOOC was superb and insightful, Thumbs up to you guys at Coursera and NU

By Alfredo A

Dec 22, 2016

Excellent contents, orientation and technical skills induction!

By Chawki E h

Aug 29, 2017

powerful course

By Sheldon

Jun 30, 2017

Amazing amount learnt!

By Sierra R

Nov 13, 2017

Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.

By Rohit K

Dec 04, 2017

great tutorials and they also provide high quality tools :)

By Hamdy R M M G

Dec 29, 2017

great information and insight to learn i love this Course

By Ellyka A d S G

Mar 05, 2018

Great course.

By Sthefanie

Mar 23, 2018

Amazing tools!! I was playing with them for hours!!! This this the future of marketing, know your customer through many virtual options!

Thanks!

By WanPing,Wei

Apr 20, 2017

I love this course!

By Dennis G

Sep 16, 2016

Very insightful.

By Harriet F

Nov 10, 2016

Excellent! Learnt lots of great skills.