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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.6
1,255 ratings
238 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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151 - 175 of 233 Reviews for The Importance of Listening

By Dmytro Z

Apr 20, 2018

It was great experience within the experiments and helpful insights! Thank you!

By Geri Z

Nov 06, 2018

Decent course. I hope I can continue following your courses for free...

By Fitcher T N

Nov 29, 2018

Worth it ... well structured , Access to offline as well , good quality and reference , excellent tools offered

By Frank B

Sep 08, 2016

Another excellent course in the series.

By Harriet F

Nov 10, 2016

Excellent! Learnt lots of great skills.

By Ellyka A d S G

Mar 05, 2018

Great course.

By Hippocrates N

Dec 31, 2015

Thank you for having me

By Ivan Z

Jan 17, 2019

some interviews about real events, kind of informative

By Jiayuan S

Feb 17, 2019

Useful insights from Taco Bell's Vice President of Digital Innovation but a few errors with quiz questions about content in missing videos, less than half-year long free trial of Bluemix and mistakes in transcript of videos. Generally worthy.

By Hany H A E A

Feb 08, 2019

very good course with many detailinf and informations

By Alejandra V

Mar 04, 2019

Es un poco lento y tedioso.Pero en general esta bien,

By Kevin B

Jul 25, 2018

This course is very hands on. It taught me practical skills I could use immediately. Might need to be updated in a few places.

By Andrea Z

Jul 23, 2016

A very interesting course. A step-by-step guide on how to deploy the Bluemix App would have helped. That's the only thing missing.

By Sister E B

Jun 17, 2016

I almost need to come back and listen to these lectures again. This course is pretty technical -- it involves several different digital tools. I found that it was possible to do well on the quizzes without really mastering the technical tools. Now that I'm trying to put them into use more fully, I find I don't understand them as well as I should have. I take responsibility for perhaps not pushing to understand the first time -- but I also encourage Coursera and @RandyHlavac to perhaps include something more than "did you get an account?" checks for the tools -- to make sure students grasp how to use the tools before they move on.

By Borkica I

Jan 06, 2016

the course is interesting, but i honestly enjoyed the first course more

By Alan E A

Aug 31, 2017

Much better than the first cours. In my opinion they should be merged. Level 1 didn't have that much information.

By Saverio L

Jul 12, 2016

A really interesting and useful course!

By SUN.Xizi

Mar 10, 2017

Very constructive and helpful

By Yolanda N P

Mar 03, 2016

The Bluemix video wa a bit confusing and my promo code didn't work and I never received a reply on how to get it to work.

By Paras A A

Apr 14, 2016

Learned a lot through the course. Will recommend it to anyone who wants to understand how to be effective in social media

By Lionel G

Jun 18, 2016

Great follow-up from the What is Social, with lots of practical examples. I have enjoyed this course and strongly advise to follow it

By Jumana S

Feb 03, 2016

i

By Shelli

Dec 05, 2015

This class provides great tools and approaches to power you social marketing efforts. Hands on and supportive to get you going.

By Marcy

Apr 23, 2016

Great content and wonderful presenters.

By Josh G

Jun 20, 2016

Thank you. Excellent information.