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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,074 ratings
464 reviews

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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326 - 350 of 461 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Kaiyun L

Feb 20, 2019

very helpful.

By Maria A

Sep 17, 2016

Great course!

By Shraddha P

Sep 13, 2021

Great Course

By Ms. A R

Aug 27, 2020

very helpful

By Tania G M R

Sep 4, 2020

very useful

By Nithin V J

May 5, 2020

Good course

By Urvi K

Jan 4, 2019

Well taught

By Carlos F S

Aug 5, 2021

Excelente!

By BASHAYR M S A

Mar 17, 2021

beneficial

By Gabriel M

Jul 27, 2020

Excellent!

By Maheeb M F

Jun 17, 2020

Well Done!

By shaik s

Jun 5, 2020

enthusiasm

By Vishnu P R

May 24, 2020

INTRESTING

By Peter A

Feb 17, 2019

Awesome!!!

By Jose F O A

Nov 29, 2016

great part

By Aman K

Feb 13, 2022

thank yoi

By Sara I G L L

Jan 2, 2022

Excelente

By Parth S 2

Nov 2, 2021

Excellent

By Nidhi S

Jul 18, 2021

fantastic

By ANGELA D P B B

Mar 22, 2021

EXCELENTE

By Bismark A A

Dec 29, 2020

EXCELLENT

By Renee Y

Nov 5, 2020

thank you

By Anis C

Sep 24, 2020

Excellent

By 4030_Jatin D

Aug 21, 2020

Excellent