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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,272 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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426 - 450 of 496 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Sanjaya K S

Sep 2, 2020

Got an excellent understanding about marketing communication basics. But Expected More on how to integrate Public Relations, Digital Marketing in Marketing Communication.

By William B D

Sep 3, 2017

Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.

By Sofia M N

Sep 26, 2023

Very complete and even though some information may come off as something you can put off as knowing already, the course really dives into it for a deeper insight.

By Himanshu K S

Jun 4, 2020

This course helps to understand better about marketing communications, learned about digital marketing, Search Engine Optimization and social media advertising.

By Adwait A

Sep 16, 2020

Fantastic Course, language tends to be more Spanish oriented for obvious reasons, but main instructor's way of explaining and English is good. 4/5!

By Lan A N

Jan 24, 2023

Great foundation course for anyone starting with Marketing. More on the side of Marketing in big corp and big brand than SMEs and startups.

By Noor P A

Aug 24, 2018

Very helpful in learning basic concepts and testing your knowledge with the assignments is super helpful. I enjoyed the course very much.

By Rian G

Jul 1, 2019

Good fundamental knowledge of communication and its elements and how it relates to each other - with the key element of integration.

By Daramola R S (

Feb 12, 2020

Very interesting and educating! I love the practical examples shown in the videos, makes things easier to understand. Kudos!

By chelsea

Apr 10, 2021

It's a great course, a clear system for introducing IMC. It would be perfect if there were more practical methods

By Shreedhar S

Jul 27, 2020

I was hoping that you would explain Digital Marketing as goog as just as you explained communication strategies.

By Kwadwo y

Aug 3, 2020

wonderful exposure and interesting topics to digest. would highly recommend it to anyone seeking to learn

By Jacob C

Oct 11, 2021

Mostly advertising focused, a good intro but deeper coverage of the wider IMC mix would be better.

By Aastha S

Feb 13, 2019

More insights on the industry with CEO's and digital marketing executives would be helpful

By Idiris M A

Nov 29, 2020

This course help me a lot thank you coursera thank you Eda and thank you IE

By Prakash R

Nov 6, 2020

Easy To Understand and gives you the knowledge to promote your products

By Sourabh G

Jan 14, 2022

Great course to learn the about Integrated Marketing Communications.

By Tatiana A I

May 2, 2021

El programa tiene muchos recursos para facilitar el conocimiento.

By Majid G

Sep 25, 2020

Well done by Professor and it was amazing. I have learned a lot.

By Zayd “ K

Jul 6, 2020

it was very helpful, especially during this pandemic. Thank you!

By Karen D L

Jan 12, 2020

Very informative and direct to the point. I have learned a lot!

By Debjani M

Jun 3, 2020

Thanku so much..

Very interesting courses...

Debjani Misra

By Mehul D

Oct 29, 2016

some of the audio is difficult to understand at the firms

By Manojkumar S

Oct 27, 2020

need some assignment to include at the end of each week.

By Hiba a s e

Oct 21, 2021

It was informative and good course. Thank you Prof. Eda