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Learner Reviews & Feedback for International Entertainment and Sports Marketing by Yonsei University

4.7
stars
328 ratings
77 reviews

About the Course

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

Top reviews

LL
Mar 11, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

JM
Jun 16, 2016

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

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26 - 50 of 79 Reviews for International Entertainment and Sports Marketing

By Claudia A

Oct 4, 2020

Es un curso genial que te permite ver desde otra perspectiva el marketing

By Laura D T A

Nov 30, 2020

Incredible course. I learn a lot and the professor is extremely nice.

By Hernan A S J

Jun 12, 2020

Excellent course. Very motivational and authentic Professor.

By Santiago U Z

May 2, 2020

Excellent course! Learned couple of interesting things!

By Mostafa B

Nov 20, 2020

that was an amazing course

thank you Yonsei University

By Mariela C

Aug 13, 2020

Excelente curso. Material dinámico y entendible.

By Chinnawat W

Apr 11, 2020

This course is very easy to understanding

By Khwansutha S

Apr 11, 2020

this course is really easy to understand

By NIHAL S

Feb 8, 2019

good course for budding sports managers

By Shuvam C

Jun 29, 2020

very productive and fresh.. loved it..

By Sanjay S

May 9, 2020

Wonderful course with great examples.

By Haneefa K G

Jul 25, 2020

excellent presentations and videos

By Penny M

Sep 22, 2020

Good Examples and nice interviews

By Akanksha S

Apr 12, 2020

very nice narration and teaching.

By Nisha U

Jun 6, 2020

Very well structured course..

By Luciano M

Jul 5, 2019

Very good and nice course ;-)

By Vignesh.J

Sep 1, 2017

Thanks for the superb course

By JAIRO A G N

Aug 4, 2020

excellent teaching method

By Gianluca O

Mar 29, 2020

Thanks for everything!

By Emrah Z

May 9, 2020

Thank you Coursera :)

By LOGEESWARAN R

Mar 31, 2020

it very useful to us

By KEWARIN S

Apr 21, 2020

Well explained 🙏

By K. M

Jan 13, 2018

Excellent course!

By Rani.k

Sep 14, 2017

Good explanation

By Daniel Z L

Jul 25, 2020

Muy buen curso!