When you enroll in this course, you'll also be asked to select a specific program.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 4 modules in this course
Artificial Intelligence (AI) is all around us, seamlessly integrated into our daily lives and work. Enroll in this course to understand key AI terminologies and applications, launch your AI career, or transform your existing one.
This course covers core AI concepts, including deep learning, machine learning, and neural networks. You’ll examine generative AI models, including large language models (LLMs) and their capabilities. Further, you’ll analyze the applications of AI across domains, such as natural language processing (NLP), computer vision, and robotics, uncovering how these advancements drive innovation and use cases.
The course will help you discover how AI, especially generative AI, is reshaping business and work environments. You’ll also explore emerging career opportunities in this rapidly evolving field and gain insights into ethical considerations and AI governance that shape responsible innovation.
The course includes hands-on labs and a project, providing a hands-on opportunity to explore AI’s use cases and applications. You will also hear from expert practitioners about the capabilities, applications, and ethical considerations surrounding AI.
This course is suitable for everyone, including professionals, enthusiasts, and students interested in learning the fundamentals of AI.
In this module, you will explore the fundamentals of Artificial Intelligence (AI) and its growing impact across industries. You will learn to distinguish between AI and augmented intelligence, and examine the evolution from traditional AI to generative AI. Through practical examples, you will identify real-world use cases in both everyday life and business contexts. You will also gain hands-on experience with generative AI tools and chatbot design. By the end of the module, you will have a clear understanding of AI’s capabilities, its limitations, and its role in enhancing human potential.
Artificial Intelligence vs. Augmented Intelligence•6 minutes
Introducing Generative AI and Its Use Cases•5 minutes
The Evolution of AI: Traditional AI vs. Generative AI•6 minutes
Artificial Intelligence - Are We There Yet?•7 minutes
AI in Daily Life•6 minutes
AI Chatbots and Smart Assistants•6 minutes
What Is a Chatbot? •10 minutes
Applications of AI in Different Industries•8 minutes
Generative AI Tools and Applications•7 minutes
Ten Everyday AI and Machine Learning Use Cases•7 minutes
4 readings•Total 40 minutes
Course Overview•10 minutes
Helpful Tips for Course Completion•10 minutes
Different types of AI•10 minutes
Module Summary•10 minutes
4 assignments•Total 56 minutes
Foundations of AI and Generative AI•10 minutes
Practice Quiz: Introduction to AI•10 minutes
Practice Quiz: Impact and Applications of AI•6 minutes
Graded Quiz: Introduction and Applications of AI•30 minutes
1 app item•Total 20 minutes
Lab: AI Assistant-User Conversations•20 minutes
1 plugin•Total 30 minutes
Lab: Generative AI Tools in Action•30 minutes
AI Concepts, Terminology, and Application Domains
Module 2•3 hours to complete
Module details
In this module, you will explore the foundational concepts of artificial intelligence, including cognitive computing, machine learning, and deep learning. You’ll learn how AI systems simulate human cognition, process language, and recognize patterns using neural networks. The module also covers the architecture of generative models and large language models, and how AI technologies are applied in domains such as autonomous vehicles, speech recognition, and the Internet of Things (IoT). Through real-world examples and practical insights, you’ll gain a deeper understanding of the capabilities of AI and how it integrates across industries.
Terminologies and Related Concepts of AI•4 minutes
Machine Learning•6 minutes
Machine Learning: Techniques and Training•6 minutes
Deep Learning•3 minutes
Neural Networks•5 minutes
Machine Learning Vs. Deep Learning•7 minutes
Generative AI Models•6 minutes
Large Language Models•9 minutes
Machine Learning vs. Deep Learning vs. Foundation Models•7 minutes
Natural Language Processing, Speech, and Computer Vision•8 minutes
What Is NLP (Natural Language Processing)?•10 minutes
Self-Driving Cars•3 minutes
AI and Cloud Computing, Edge Computing, and IoT•6 minutes
1 reading•Total 4 minutes
Module Summary•4 minutes
3 assignments•Total 42 minutes
Practice Quiz: Fundamental Concepts of AI•6 minutes
Practice Quiz: Domains of AI •6 minutes
Graded Quiz: AI Concepts, Terminology, and Application Domains•30 minutes
1 discussion prompt•Total 10 minutes
(Optional) The Future of AI-Driven Autonomous Systems•10 minutes
1 plugin•Total 15 minutes
Activity: AI Integration in Everyday Life•15 minutes
Business and Career Transformation Through AI
Module 3•4 hours to complete
Module details
In this module, you will examine how AI agents, robotics, and automation are transforming industries by enhancing decision-making and operational efficiency. You’ll explore the rise of generative AI and its applications in business innovation, content creation, and strategic planning. The module introduces real-world business applications, including tools like retrieval-augmented generation (RAG). You’ll also examine how leading companies adopt AI and discover ways to apply AI in your own future career.
Become a Value Creator with Generative AI•14 minutes
What Is Retrieval-Augmented Generation (RAG)?•6 minutes
Adopting AI in Your Business•7 minutes
Frameworks for AI Adoption•7 minutes
Transforming Your Work Through AI Tools•7 minutes
Career Opportunities with AI•7 minutes
Humans vs. AI: Who should make the decision?•9 minutes
3 readings•Total 33 minutes
Introduction to RAG•15 minutes
AI Adoption Frameworks: Amazon, OpenAI, and Facebook•15 minutes
Module Summary•3 minutes
4 assignments•Total 48 minutes
AI Domains for Industries •6 minutes
Practice Quiz: AI for Businesses•6 minutes
Practice Quiz: AI for Your Work and Career•6 minutes
Graded Quiz: Business and Career Transformation Through AI•30 minutes
1 app item•Total 30 minutes
Lab: Using Generative AI for Your Work•30 minutes
1 discussion prompt•Total 15 minutes
(Optional) Supply and Demand for Generative AI-Literate Employees•15 minutes
1 plugin•Total 25 minutes
Lab: Generative AI for Business Transformation •25 minutes
Issues, Concerns, and Ethical Considerations
Module 4•3 hours to complete
Module details
In this module, you will explore the ethical foundations of AI, focusing on fairness, transparency, and accountability. You’ll examine challenges posed by generative AI, such as hallucinations and misuse, and learn strategies for ethical risk mitigation. The module covers AI governance frameworks and responsible AI practices in workplace scenarios. The model concludes with a final project where you’ll design an ethical, generative AI-driven solution to address a real organizational challenge and a graded quiz.
What's included
7 videos4 readings2 assignments1 app item1 plugin
Show info about module content
7 videos•Total 47 minutes
Ethical Considerations and Responsible Use of AI•6 minutes
Considerations Around Generative AI•7 minutes
Why Large Language Models Hallucinate•10 minutes
Perspective of Key Players Around AI Ethics •7 minutes
The Importance of AI Governance•9 minutes
How to Implement AI Ethics•4 minutes
Course Wrap-Up•4 minutes
4 readings•Total 19 minutes
Lesson Summary•4 minutes
Congratulations and Next Steps•3 minutes
Glossary: Introduction to Artificial Intelligence (AI)•10 minutes
Thanks from the Course Team•2 minutes
2 assignments•Total 36 minutes
Practice Quiz: AI Concerns and Ethical Considerations•6 minutes
Course Graded Quiz: Introduction to Artificial Intelligence (AI)•30 minutes
1 app item•Total 60 minutes
Final Project: Transforming Organizational Functions with Generative AI•60 minutes
1 plugin•Total 15 minutes
Activity: Responsible Use of AI at Work•15 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
At IBM, we know how rapidly tech evolves and recognize the crucial need for businesses and professionals to build job-ready, hands-on skills quickly. As a market-leading tech innovator, we’re committed to helping you thrive in this dynamic landscape. Through IBM Skills Network, our expertly designed training programs in AI, software development, cybersecurity, data science, business management, and more, provide the essential skills you need to secure your first job, advance your career, or drive business success. Whether you’re upskilling yourself or your team, our courses, Specializations, and Professional Certificates build the technical expertise that ensures you, and your organization, excel in a competitive world.
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.7
22,949 reviews
5 stars
77.72%
4 stars
17.78%
3 stars
2.78%
2 stars
0.65%
1 star
1.04%
Showing 3 of 22949
R
RS
5·
Reviewed on Feb 14, 2020
Its an great platform to learn the INTRODUCTION TO ARTIFICIAL INTELLIGENCE(AI) in Coursera i have learned new things related to ai and Watson Studio by Ibm cloud was Awesome Experience to me..
L
LG
5·
Reviewed on Jul 6, 2020
This course content was wonderful. I have learned more idea of A.I. with the latest applications. I wish to move forward with an A.I. career. Thank you for such an excellent certification course.
D
DF
5·
Reviewed on Aug 27, 2025
Excellent, thorough, and well-made. You can tell that the creators of this course are not only enthused about AI, but they understand it so well that they can simplify it for the mass understanding
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.