Created by:  Northwestern University

  • Greg Carpenter

    Taught by:  Greg Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

    Kellogg School of Management

  • Florian Zettelmeyer

    Taught by:  Florian Zettelmeyer, Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg

    Kellogg School of Management

  • Sanjay Khosla

    Taught by:  Sanjay Khosla, Adjunct Professor of Executive Education

    Kellogg School of Management
Basic Info
Commitment3 weeks, 1 - 2 hours per week
Language
English
How To PassPass all graded assignments to complete the course.
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Pricing
AuditPurchase Course
Access to course materials

Available

Available

Access to graded materials

Available

Available

Receive a final grade

Available

Available

Earn a shareable Course Certificate

Available

Available