About this Course

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Shareable Certificate

Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Flexible deadlines

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Approx. 10 hours to complete

English

Subtitles: English

Skills you will gain

AdvertisingData AnalysisAnalyticsMarketing

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

English

Subtitles: English

Offered by

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Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(1,435 ratings)Info
Week
1

Week 1

3 hours to complete

Leading Strategy with a Customer Perspective with Gregory Carpenter

3 hours to complete
7 videos (Total 36 min), 3 readings, 1 quiz
7 videos
The Digital Revolution6m
Why Marketing Is a Leadership Issue5m
Understanding Customers5m
Creating Valuable Brands5m
Brand Evolution: Pioneering Brands5m
Late Mover Advantage5m
3 readings
Meet Your Professors10m
Grading and Logistics10m
Optional Readings and Suggested Textbooks10m
Week
2

Week 2

3 hours to complete

Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

3 hours to complete
6 videos (Total 35 min)
6 videos
Digital-Age Culture6m
Culture Change4m
Fewer Bigger Bolder: From Mindless Expansion to Focused Growth7m
Unleash People- Give Blank Checks6m
Execute - Think Big, Start Small, Scale Fast4m
Week
3

Week 3

1 hour to complete

Leadership’s Role in Analytics with Florian Zettelmeyer

1 hour to complete
6 videos (Total 31 min)
6 videos
The Moneyball Story Revisited4m
Why Analytics Requires Managerial Judgment5m
Why Analytics Requires Process and Incentive Changes7m
Why Analytics Has To Be Problem Driven5m
Why You Need a Working Knowledge of Data Science4m
1 practice exercise
Module 3 Quiz16m
Week
4

Week 4

3 hours to complete

A Working Knowledge of Data Science with Florian Zettelmeyer

3 hours to complete
11 videos (Total 51 min), 3 readings, 1 quiz
11 videos
Why Analytics Goes Bad3m
The Data Generating Process4m
Causality and Probabilistic Equivalence7m
The Causality Checklist - Pre-Existing Differences4m
The Causality Checklist - Common Drivers5m
The Causality Checklist - Reverse Causality4m
The Causality Checklist - Confounds and Summary5m
Why Bad Causal Analytics Need Not Be Useless3m
Wrap-Up2m
Conclusion to Course 4 with Dean Blount1m
3 readings
Case — Pentathlon: Promotional E-mail Frequency10m
Case — Microsoft: Social Engagement10m
Case — Red: Promoted Tweets Experiment10m

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About the Organizational Leadership Specialization

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.