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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,858 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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426 - 450 of 1,402 Reviews for Management of Fashion and Luxury Companies

By mahlagha y

Jun 17, 2020

it is a such a helpful course, for who wants know more about the fashion and luxury management. it's so recommended.

By Julien R

Feb 9, 2020

Very good course. It's a pity tough it is not a chapter about the financial aspect and stratégie of the brand sector

By Горюнова А А

Nov 18, 2016

This course is full of information and specific terminology. Thank you for such an opportunity to study this course.

By DORUK Ç

Apr 9, 2023

He showed me the backstage of luxury brand and fashion and I understood again how important branding is. Thank you.

By Ayda R P

Apr 11, 2020

I really enjoyed this course. Every lesson was very effective and I learned many things that I hadn't known before.

By Octavian P

Jun 9, 2018

Fantastic course with great structure and well-versed lecturers. Good introduction to a rather fascinating world :)

By Aparajita S

Jul 23, 2020

As a complete outsider in the fashion and luxury world, this course was very informative and, inherently, guiding.

By Beatriz H

Jun 3, 2020

Es un excelente curso , aprendí bastante y descubrí muchos aspectos detrás de una compañía en el mundo de la moda

By Yulia

Mar 30, 2016

It's perfect for those who love the world of fashion and want to understand how work Fashion and Luxury Companies.

By Vijay K K

Mar 3, 2018

The course is comprehensive and tries to cover latest happenings in fashion. the interviews were very insightful.

By Анатолий А

Sep 8, 2017

I just started and i am quite impressed with how suitable the information they are giving towards my job! Low it!

By siva g b

Jun 9, 2020

had a good understanding and overview about global fashion marketing and global fashion brands and the industry.

By ASHNA G

May 1, 2020

amazing experience i would suggest to make quiz questions that are based on mind of us to answer and then graded

By Luisa F A B

Apr 7, 2020

Very organized and specific. I liked the tests because they really check if you actually understood the lessons.

By kamakshi b

Sep 15, 2019

Its an amazing course and should be done by everyone interested in understanding the fashion and luxury industry

By Olga B

Jun 25, 2017

I want to change my work to work in the fashion industry, and I think this knowledge will be an excellent start.

By Laurence M

Apr 29, 2023

Good insights on Fashion and Luxury markets. Inspiring feetbacks from professionals and lessons from professors

By VALENTINA

May 1, 2021

Extremely rich contents and highly prepared instructors made this course a pleasant way to enrich my knowledge.

By Antonio

Jan 26, 2020

You can learn a lot from this course, all the content are really useful and I really enjoyed learning

Thank you.

By Deleted A

Sep 14, 2017

I enjoyed the course. I would like to express my sincere gratitude to the lecturers for this fantastic journey!

By Martina P

Feb 2, 2021

Brilliant Course, very well done. Amazing for me to have as plus after graduated in business. Thanks everyone.

By Lucia P

May 15, 2019

Muy bien estructurado y con contenido e información sumamente útil. Las entrevistas también fueron muy buenas.

By Margarita P

Jun 6, 2020

It´s a great course, not only for amplify your knowledge, but also to satisfy one´s curiousity and to inspire

By Pauline D

May 10, 2018

A very interesting and complete course! I learned a lot about Fashion and Luxury Communication and Marketing.

By Kevin A R

Sep 21, 2020

Fantastic course. Reveals the inner workings of the fashion and luxury business. Relevant to every industry.